Update (11/14/22): Though Twitter paused its new Twitter Blue program on November 10, all of the accounts mentioned in this piece still show a blue check mark as of November 14.
In recent days, numerous Twitter accounts that were suspended for violating the platform’s rules or have a documented history of spreading conspiracy theories and hate speech have purchased a check mark through the new Twitter Blue feature.
On November 9, Twitter launched its updated Twitter Blue feature. The program allows users to pay $7.99 a month for a blue check mark -- which previously served to signal that the account’s identity had been verified -- and “early access to select new features,” such as “half the ads” and priority ranking for “quality content.”
In a Twitter Space held the same day, Musk tried to address some concerns, including about the new Twitter Blue feature and advertisers' concern around hate speech on the platform. During it, he baselessly claimed that ads will not appear next to hate speech and that “the propensity of someone to engage in hate speech if they have paid $8 and are risking the suspension of their account is going to be far, far less.” He provided no evidence for either claim.
Musk’s Twitter Blue has drawn criticism and concern, as users quickly abused the service to impersonate religious figures, government officials, politicians, athletes, brands, and others. (Twitter’s current policies still claim that “blue checkmarks may be taken away at any time for any reason at all by Twitter, including as the result of certain types of violations of the Twitter Rules, including but not limited to our rules around spam, ban evasion, and impersonation.”)
