Correction (5/5/25): This piece originally cited a report stating that a majority of ads on Rumble came from Google’s ad network, and thus it said Google Ads was helping “line the pockets of the video-hosting site plagued with antisemitic content.” In making that statement we relied on reporting from the organization Check My Ads. That group recently announced that its report that “Rumble derived 90% of its revenue from Google Ads” was “factually incorrect.” It also announced that it has since “learned that Rumble is not financially reliant on Google.” We have updated our piece to remove those mentions of Google.
Rumble — the right-wing video-streaming site that markets itself as a “free speech” YouTube competitor — is profiting from advertisements on content from far-right figures and groups who have histories of spreading antisemitism and conspiracy theories about Jewish people.
Rumble has teamed up with the Republican National Committee to exclusively stream GOP presidential primary debates.
Additionally, Rumble has previously allowed white nationalists to profit from its platform and has profited itself from pre-roll advertisements on videos from QAnon conspiracy theorists, white nationalists, and other extremists.
Based on a Media Matters review, pre-roll ads are running before videos from at least 16 Rumble accounts of far-right figures and groups who have spread antisemitism. Some of the figures associated with these Rumble accounts have promoted white nationalist, neo-Nazi, and extremist ideologies.
Rumble has its own ad platform, which allows advertisers to place pre-roll videos and display ads on the video-streaming platform and boasts Truth Social as a publisher.
