Under a new online safety law, Rumble might disable access to its platform for users in the United Kingdom rather than moderate its rampant misinformation and hate speech. Media Matters has documented extensive white nationalist, antisemitic, and anti-LGBTQ bigotry on the platform, in addition to anti-vaccine misinformation and other dangerous conspiracy theories — including content that experts reportedly claim would need to be moderated under the new U.K. law.
Rumble is an extreme right-wing video-sharing platform that markets itself as a defender of “free speech” and embraces far-right figures who have been banned on mainstream platforms for misinformation and hate speech. For instance, white nationalist and Holocaust denier Nick Fuentes, who has been banned on multiple platforms, has posted at least 720 videos on Rumble since March 2021, earning at least 5 million views on videos including “America First's Nick Fuentes DEMOLISHES experimental ‘vaccine,’” “The Purpose of JUNETEENTH Is WHITE REPLACEMENT,” and “Gays and Jews Are Problematic.”
On September 25, The Times reported that under the U.K. online safety bill set to become law next month, Rumble will have to take down “videos that incite violence or race hate” and prevent children from seeing “violent content and material harmful to health, such as vaccine misinformation,” or experts say the platform will be “forced out of the UK.”
Given Rumble’s history of deriding those concerned about user safety, the company may just disable access to the platform for U.K. users. In November 2022, Rumble claimed that the French government “demanded that we remove certain Russian news sources.” Instead, the platform “decided to disable access to Rumble for users in France.” After the chair of the British House of Commons media committee sent a letter to the platform last week expressing concerns about “Rumble Exclusive” creator Russell Brand’s ability to continue profiting from harmful content on the platform while he is under investigation for sexual assault, Rumble posted on X (formerly Twitter) and vowed not to “join a cancel culture mob.”
Rumble platforms a host of extreme and dangerous content that reports indicate would seemingly be prohibited in the U.K. under its new online safety bill:
- On Rumble, Fuentes posted a video fantasizing about teaming up with Adolf Hitler to kill a Black man in his neighborhood.
- Rumble profited from clips of an antisemitic rally where Fuentes called for a “holy war” against Jewish people. (The platform considered the rhetoric “incitement to violence.”)
- Fuentes posted content on Rumble attacking various civil rights movements, describing them as “the third world recolonization of America.”
- During a Rumble stream attacking Black people, Fuentes said that Arab, Muslim, and Black people are “incompatible” with the American system.
- After Jordan Neely, a Black homeless man, was killed on a New York City subway, Fuentes said on Rumble, “A lot of George Floyds and Neelys are going to die before we’re going to have a civilization that our kids are going to be safe to live in.”
- In clips posted to Rumble, Fuentes criticized other right-wing media figures for not blaming Jewish people for “pushing LGBTQ” and “killing America."
- Misogynistic Rumble streamer Sneako (real name Nico Kenn De Balinthazy) hosted Fuentes on his channel where he pushed antisemitic conspiracy theories, claiming that Jewish people are “communing with demons” and “were using Christian blood in their rituals” in medieval Europe.
- Rumble streamer and so-called men’s rights activist Tommy Sotomayor, who has been a guest on former Ku Klux Klan Grand Wizard David Duke’s show, often attacks Black women for hours at a time on his Rumble show. During one recent stream, Sotomayor said “the downfall of the Black race is the Black women.”
- Violent white nationalist and Proud Boys founder Gavin McInnes went on a racist rant during an appearance on Alex Jones’ Infowars show, which was streamed on Rumble. McInnes said, “We did not burn down Black Wall Street; your teacher is lying.”
- Rumble has profited from videos that seemingly call for violence from right-wing figures including former Trump strategist Steve Bannon and Trump lawyer Christina Bobb. In one instance found on Rumble, Bannon called for a “holy war against the deep state."
- Rumble promoted videos from far-right figures and QAnon adherents advocating for a civil war following Trump’s first indictment in April. Some of the videos were found on Rumble’s daily leaderboard of top-performing videos.
- Rumble has placed ads on numerous pro-Hitler videos.
- Several misogynistic “manosphere” influencers who stream their content on Rumble have made antisemitic comments including denying the Holocaust, praising and defending Hitler, and pushing antisemitic 9/11 conspiracy theories.
- Streamer Steven Crowder has made numerous racist comments on his Rumble show, including making repeated references to a racial slur, attacking the NAACP, and describing “African culture” as “lip spacers” and “neck extenders.”
- During a racist, anti-immigrant clip posted to Rumble, misogynist Andrew Tate and former Fox News host Tucker Carlson suggested that “there’s got to be some intent” behind “these two actions of neutering the native populace and importing these high-testosterone third-worlders.” Rumble has reportedly partnered with Tate in the past.
- During Pride Month, Rumble profited from videos that featured extreme anti-LGBTQ rhetoric.
- On this year’s 9/11 anniversary, Rumble promoted a debunked antisemitic conspiracy theory video about Israelis being involved in the terrorist attack.
- Rumble podcaster Shawn Farash threatened the LGBTQ community during a stream, saying, “If you come for their kids, they're probably going to exercise their Second Amendment rights.”
- Podcaster Greg Medford, who uploads his show to Rumble, has made racist and sexist comments while streaming.
- Rumble has previously profited from advertisements on QAnon conspiracy theory and white nationalist accounts. (The QAnon conspiracy theory was labeled as a domestic terrorist threat by the FBI in 2019.)
- Anti-vaccine figures Sherri Tenpenny and Del Bigtree both regularly post medical misinformation on Rumble.