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Rumble Fuentes Profit
Molly Butler / Media Matters

Rumble is profiting from videos of Nick Fuentes' antisemitic rally

Rumble removed Fuentes’ streams of his recent rally and allegedly suspended him for two weeks, but the platform is still hosting and profiting from other videos of the rally

Written by Natalie Mathes

Published 07/19/23 5:54 PM EDT

Rumble, the extreme right-wing video-sharing platform set to host the official livestream for the first Republican primary debate in August, is profiting from videos of a recent antisemitic rally held by Christian nationalist Nick Fuentes — even though the platform removed Fuentes’ own videos of the rally.

On July 16, Fuentes used Rumble to livestream his “holy war” rally in West Palm Beach, Florida. During the rally, he launched into overt antisemitism, spending over an hour ranting about the supposed “Jewish stranglehold” over the United States. He also fearmongered about “a genocide against whites” and a “concerted effort to fill up” white countries around the world with “nonwhite immigrants.” Fuentes also called for a “holy war,” adding: “Because we're willing to die in the holy war, we will make them die in the holy war.” 

Fuentes Rally Flyer

Rumble has boasted that, unlike the other social media platforms, it will “hold the line” against supposed censorship. But it does have policies against “racism, anti-semitism and hatred,” as well as against content that “promotes, supports, or incites violence,” and in a few instances, it has removed videos that violate these policies. Yet the platform also has a clear history of profiting from, and in some instances even sponsoring, content that seemingly violates these policies. 

According to Fuentes, Rumble removed his livestream and a second video of his rally because the platform considered his “holy war” rhetoric an “incitement to violence.” But Media Matters has identified several additional videos of the rally that remain on the site, including Fuentes’ full remarks and clips of remarks from white nationalist ally Sneako, who has also used Christian nationalist rhetoric. Each of the videos contained banner ads and/or ads before the video, meaning that Rumble is profiting from them. Here are details on the videos we found:

  • One Rumble user uploaded a video of Fuentes’ full remarks after the platform removed Fuentes’ videos.
Fuentes ads embed 1
  • At least two different Rumble users held livestreams reacting to and providing commentary on Fuentes’ rally speech.
Fuentes ads embed 2
Fuentes ads embed 3
  • At least two different Rumble users uploaded clips of Sneako speaking at Fuentes’ rally, including Sneako’s comments praising Fuentes and saying that he will be the next president of the United States.
Fuentes ads embed 4
Fuentes ad embed 5
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