In the days since Twitter’s Elon Musk announced advertising executive Linda Yaccarino would be the company’s new CEO, Musk has continued to tweet racist, antisemitic, and anti-LGBTQ conspiracy theories and amplify QAnon-supporting figures — behavior that scared off some then-advertisers when he took over.
On May 12, a day after Musk proclaimed that a new CEO would be starting in roughly six weeks, he announced that Yaccarino would be filling the role, seemingly choosing the ad executive to give the platform more legitimacy with advertisers and help give Twitter its desired revenue boost. When CNBC’s David Faber asked Musk about the choice during a May 16 interview, Musk replied, "Well, Twitter, it’s very much an advertising-dependent business. Linda is obviously incredible at that.”
But Yaccarino may not represent much of a break from Musk's ways. Tech journalist Kara Swisher has described her as “a fan of President Trump,” who is “definitively conservative” and “comfortable” with Musk’s politics. Further, Yaccarino has been supporting Musk since he took over the platform. And since announcing her to be the new CEO, Musk has continued engaging in the same behaviors which drove advertisers away.
In fact, Musk defended his problematic tweets to Faber, saying, “I’ll say what I want to say and if the consequence of that is losing money, so be it.”