A few weeks back, The New York Times looked at how sales of Hamburger Helper were soaring as the “price of beef and other grocery items are climbing”:
Uncertainty about the economy and higher tariffs levied on goods from a variety of countries have led many consumers to refocus their spending on essentials or items that are good values, while cutting back on extras or unnecessary spending.
“Cost-of-living expenses are up. Eating and drinking expenses are up,” said Sally Lyons Wyatt, who advises packaged food companies at Circana. “Consumers are looking for foods that fill them up for the least amount of money.”
…
For many families, the soaring price of beef has been a particular pressure point. Severe shortages in the U.S. cattle inventory caused ground beef to jump 13 percent in the past year to hit a record high of $6.63 a pound by August, according to the B.L.S. The number of cattle available for beef is at its lowest level since the 1950s, while consumer demand has remained steady, driving up beef costs.
The Times story led to more media coverage. A Fox News article on October 21 reprinted the next day in the New York Post mentioned why the brand was surging:
Eagle Foods said the brand is benefiting today from renewed consumer interest tied to inflation and tighter household budgets.
Mala Wiedemann, an executive vice president at Eagle Foods, said in a previous news release the brand is experiencing a “blockbuster resurgence.”
“Just as in 1971, the brand has become a destination for consumers seeking convenience, bold flavor and affordability amid high inflation, rising beef prices, unemployment concerns and increasing demands on multi-earner households,” she said.
Courtney Alev, a consumer financial advocate at Intuit Credit Karma, noted the Hamburger Helper comeback “says a lot about how consumers are coping with the rising cost of groceries.”
“When budgets are tight, families often turn to meals that stretch further without sacrificing comfort,” Alev told Fox News Digital.
…
The California-based expert said Credit Karma data shows that 77% of Americans cite grocery prices as the steepest increase they've experienced in recent years.
A surge in purchases of “stretch meals” — meals that make groceries go a bit further — is a “clear signal” that consumers are feeling the pressure, Alev said.
While we could quibble with what context about rising prices is included in the Fox story as opposed to the Times story (or all the other stories), a Fox News October 22 on-air discussion of Hamburger Helper had none of the context about rising prices, and instead turned into a discussion of co-hosts being nostalgic for casserole they had in the past. (Harris Faulkner even appeared nostalgic for the Hamburger Helper logo, somehow.) Kayleigh McEnany concluded the segment by removing any doubt, noting that the hosts had “some nostalgia going on here."
Let’s wind the clocks back a year to August 2024. After a live report from a Fox personality inside a grocery store, Fox News interviewed Republican Rep. Mike Rulli, who said of grocery prices under the Biden administration:
“Well, you were better off underneath President Trump, not underneath a Harris administration. And let me explain for a second. The mom that used to buy porterhouse or an English rump roast is now buying ground beef and Hamburger Helper. She used to buy Bounty paper towels. Now she's buying generic paper towels, and it just goes on and on and on.”
Indeed it does just go on and on.
The fact of the matter is that grocery prices are rising for the American people and Fox News personalities have no answer other than nostalgic distractions.