The Record of New Jersey Reviewing Research 2000 Polls

The Record of Bergen County, N.J., the second-largest daily newspaper in the state, is reviewing all of its political polling done by Research 2000 in light of recent accusations of fraud against the firm.

Editor Frank Scandale said the paper has found at least three political polls done by the polling firm through 2008. He said more may have been done, but editors are still researching.

“We are now reviewing the polling that he did for us to compare for accuracy in light of the accusations that are out there,” Scandale, editor since 2001, told me today. “We are now researching all of the polls that they did.”

Research 2000 (whose findings have also been cited by Media Matters for America) has come under scrutiny this week after Daily Kos said statisticians had found statistical problems with their polls.

“We contracted with Research 2000 to conduct polling and to provide us with the results of their surveys. Based on the report of the statisticians, it's clear that we did not get what we paid for,” Daily Kos Founder Markos Moulitsas wrote this week. “We were defrauded by Research 2000, and while we don't know if some or all of the data was fabricated or manipulated beyond recognition, we know we can't trust it.”

Research 2000 President Del Ali has declined comment so far.

Scandale said The Record had also used the polling firm for non-political polls, such as those on reader preferences and day-to-day practices. But he said there is no way to check the accuracy of those.

On the political polls, he said, “we want to review all of those polls to see if the polling matched the margin of error of the [election] outcome.”

Scandale said the paper stopped using Research 2000 in 2008 because of economic cutbacks: “It had nothing to do with any problems.”