Apple gets the most coverage in the tech news area, according to a new study from the Pew Research Center's Project for Excellence in Journalism. It also noted that such digital age coverage leans more toward the positives of the growing technology age, with less focused on the negative aspects.
The report out today indicated that Apple receved 15.1% of tech-related coverage, with Google following at 11.4%:
For Apple, the most heavily covered technology company, 42% of the stories described the company as innovative and superior, and another 27% lauded its loyal fan base. But there were doubts. The most common such negative thread, that Apple products don't live up to the hype, appeared in 17% of stories about Apple. For Google, the company's advancements in making content easier to find topped its coverage at 25%. But it was only half as likely as Apple to be framed as having superior, innovative products (20%).
The same report revealed that 23% of technology stories focused on making life better, with just 18% looking at the dangers of an insecure Internet:
While the mainstream press had a split vision of technology, social media reflected a different set of attitudes. An examination of blogs, social media sites and Twitter posts found more excitement about technological advancements and the businesses behind the developments. And the concerns, when there were some, focused on obstacles to technological freedom, such as pending court cases, which might get in the way of progress.