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the word "empty" in front of a red firearm case on a blue background
Media Matters / Andrea Austria 

We searched for listings of gun parts on Facebook. Its algorithm gave us complete guns.

Despite years of reporting about gun sales violating its policies, Facebook Marketplace is still allowing sellers to use coded language to evade enforcement

Written by Spencer Silva & Camden Carter

Published 06/23/22 9:59 AM EDT

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While navigating through AR-15 parts, ammo, and other gun accessories available on Facebook Marketplace, Media Matters researchers found that Facebook’s suggestion algorithm began to recommend listings for gun cases that are seemingly thinly veiled classified ads for fully operational weapons.

suggested listings for "empty" firearm cases

Although Meta claims that “any sale of guns or gun parts is a clear violation of our commerce policies,” news outlets have repeatedly demonstrated over several years that Facebook Marketplace has been an illicit marketplace for weapons. 

Last week, Media Matters reported that Facebook and Instagram users could easily acquire nearly every part needed to build an AR-15 at home using Meta’s e-commerce platforms Instagram Shopping and Facebook Marketplace. 

After receiving several suggestions for discreet firearm listings, we conducted a targeted search and found dozens of listings on Facebook Marketplace that appear to be advertising firearms using vague, coded phrases like advertising "empty" firearm cases for prices that roughly correlate with the price of an actual firearm or are simply place holders. Ads also often include directions to message the seller "for more details on the contents inside.”

"Message me for details This is not an actual case It's the contents"

A Facebook Marketplace listing stating, "Message me for details. This is not an actual case. It's the contents."

Bloomberg opinion columnist Parmy Olson discovered a similar phenomenon after the mass shootings in Buffalo and Uvalde last month. She messaged 10 Facebook users in Texas and Georgia advertising gun cases for sale and “whose listings hinted their title was a pretense: The price was an implausible $1, or they would put the word ‘case’ in quotation marks, or implored buyers to ‘PM me for details’ to find out ‘what’s inside.’” Half of the sellers responded with photos of fully operational semiautomatic rifles and pistols that were apparently the actual product intended for sale.

Instead of cleaning up its listings and enforcing its policy, Meta has aggressively insisted that public reports of gun sales on its platform are overblown -- while reportedly allowing gun sellers and buyers to violate the rule up to 10 times before they are kicked off. 

Meta spokesperson Andy Stone recently defended the company’s policies against gun content in a statement to The Washington Post:

“If we identify any serious violations that have the potential for real-world harm, we don’t hesitate to contact law enforcement,” Stone said. “The reality is that nearly 90 percent of people who get a strike for violating our firearms policy accrue less than two because their violations are inadvertent and once we inform them about our policies, they don’t violate them again.”

However, users who advertise the sale of firearms in intentionally vague terms are clearly aware that they are violating policy and are actively attempting to circumvent it. Accounts have long used code words or vague phrasing to avoid content moderation on social platforms, and Meta is certainly aware of this phenomenon by now.

Even when it comes to the direct sale of firearms between private users, Meta continues to put engagement and profit over its user’s safety — and over upholding its own policies.  

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