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trump facebook labels

Molly Butler / Media Matters

Facebook executive Nick Clegg's latest comments suggest Trump will likely be back on the platform by January

In the last two weeks, Trump has posted on his own platform, Truth Social, at least 258 times, attacking his political foes, pushing election misinformation, and promoting the QAnon conspiracy theory

Written by Kayla Gogarty

Research contributions from Carly Evans & Jeremy Tuthill

Published 09/22/22 12:37 PM EDT

In a new interview, Meta global affairs president Nick Clegg indicated that Facebook might end former President Donald Trump’s suspension in January without considering the accuracy of his content. Trump’s recent activity on Truth Social, along with his social media behavior before and since his suspension, shows that Trump would just use Facebook to push misinformation and extreme rhetoric to the platform’s large user base.

On September 22, Clegg, who is in charge of content moderation policy for the company, told Semafor editor-at-large Steve Clemons that Facebook could allow Trump back on the platform in January, emphasizing that the “accuracy or sentiment about” his content was not a “driving factor” in the decision:

Former President Donald Trump could be allowed back on Facebook once a suspension of his account expires in 2023, Nick Clegg of parent company Meta Platforms, said Thursday at an exclusive Semafor Exchange event in Washington, DC.

…

For Meta, Clegg emphasized that the accuracy or sentiment about certain content was not the driving factor in whether Trump is allowed back on the platform.

“If we think there is is content on our platform which will lead to real-world harm — physical harm — then we feel we have a clear responsibility to act against it.” Clegg said at the Semafor event.

Following the January 6, 2021, attack on the United States Capitol, Facebook suspended Trump’s ability to post on Facebook and Instagram, publicly citing his use of Facebook “to incite violent insurrection against a democratically elected government.” Ultimately, Trump’s ban became an at least two-year suspension that could be lifted if Facebook decides “the risk to public safety has receded.” Clegg’s comments to Clemons suggest that the platform will likely lift the suspension in less than four months, ignoring Trump’s continued social media behavior and its real-world harm.

Allowing Trump back on Facebook, or any of the social media platforms that he has been suspended or banned from, would be a mistake, as his current behavior, along with his previous behavior, reveals just how he would misuse Facebook.

Trump’s behavior on his social media platform Truth Social since April is particularly telling. The platform has repeatedly failed to moderate content that threatens or incites violence and it has failed to moderate Trump’s hateful, misleading, and dangerous content. For instance, Trump amplified at least 12 different QAnon accounts a total of 18 times on August 30. In the last two weeks alone, Trump has posted on the platform at least 258 times, which mirrors his previous posting patterns on Facebook, Twitter, and his short-lived website, and includes attacking his political foes, pushing election misinformation, and promoting the QAnon conspiracy theory.

Trump truth social posts_1

Trump truth social posts_2

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In addition to his behavior on Truth Social, Trump has continued to push election misinformation that contributed to the January 6 insurrection during many of his rallies since being suspended from Facebook. His joint fundraising committee also continued to run Facebook ads with election misinformation, such as claiming the “2020 election was tainted” and that Trump “is the true president.”

Before being suspended from Facebook and other social media platforms, Trump repeatedly pushed misinformation and hateful rhetoric. Media Matters has repeatedly reported on his previous social media behavior.

  • Between January 1, 2020, and January 6, 2021, when Facebook suspended his account, roughly a quarter of Trump’s Facebook posts contained misinformation, content warranting an additional information label, or harmful rhetoric about others.
  • Facebook’s labeling system failed to temper the spread of Trump’s misinformation. The platform labeled at least 506 of former President Donald Trump’s posts in 2020 and 2021, but on average, these labeled posts earned over two times more interactions per post than his overall posts.
  • Based on Trump’s previous pattern of using Facebook, we estimate that his suspension will have kept approximately 2,800 posts with misinformation or extreme rhetoric off the platform during the two-year suspension, including hundreds of posts with election misinformation.

If Facebook allows Trump back on its platforms, it would allow him to push his misinformation and extreme rhetoric to a larger, more mainstream user base.

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In This Article

  • Facebook / Meta

    Facebook-MMFA-Tag.png
  • Donald Trump

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  • Truth Social

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