Skip to main content
  • Online media
  • Tariffs
  • Epstein
  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • RSS
  • Take Action
  • Search
  • Donate

Media Matters for America

  • News & Analysis
  • Research & Studies
  • Audio & Video
  • Archives

Media Matters for America

  • Nav
  • Search
  • News & Analysis
  • Research & Studies
  • Audio & Video
  • Archives
  • Online media
  • Tariffs
  • Epstein
  • Take Action
  • Search
  • Donate
  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • RSS
Trump shrugging

Molly Butler / Media Matters

News media hail Trump for “changing his tone” on coronavirus — again

This just keeps on happening

Written by Eric Kleefeld

Published 07/22/20 10:45 AM EDT

News media are falling yet again into a predictable trap, commending President Donald Trump for a supposed “new tone” at his July 21 press briefing on the coronavirus pandemic, and saying he seems to be taking the crisis more seriously.

This is the same press briefing at which Trump said of the case of accused sex trafficker Ghislaine Maxwell, “I wish her well.”

Media Matters has previously cautioned the media against accepting a supposed “new tone” from Trump on the coronavirus — all the way back in early April, when an initial wave of such praise occurred after Trump warned of a “very, very painful” period ahead at his March 31 briefing. (At the time, this blunt admission came after Trump had previously insisted for months that the outbreak was “totally under control.”)

Indeed, the predictions of a Trump pivot have been going on as long as his presidency, and they keep on coming up no matter how often these prognostications fall through.

Even before the latest press conference on July 21 was actually held, ABC News tweeted this message Tuesday afternoon:

In fact, ABC's Rick Klein has repeatedly praised Trump over the years for changing his “tone.”

Here's how some other media outlets reacted to Trump's appearance:

  • CBS News: Breaking down President Trump's shift in tone about the coronavirus
  • Bloomberg: Trump Reboots Virus Briefings With Warning and a Shift in Tone
  • Yahoo News: Trump addresses his change of tone in coronavirus response
  • The Washington Post: Pandemic likely to ‘get worse before it gets better,’ Trump says in somber return to coronavirus briefing

Even if the articles give more context, headlines such as these are problematic because many people don’t click past them, and the news media’s capacity for handling Trump’s lies and obfuscations in headlines has clearly been a running problem.

Comedy Central’s The Daily Show posted this clips reel showing TV news shows lauding Trump’s supposed “new tone,” from such diverse sources as CBS News, NBC News, Fox News, MSNBC, CNN, and the local ABC News broadcast in New York City.

The Columbia Journalism Review explained the problem in more analytical terms (emphasis original):

One interpretation of the tone obsession is that it reflects a broader, stubbornly amoral approach to political coverage—a warped, superficial fixation on strategy, polling, and style. A kinder interpretation is that it reflects wishful thinking—a persistent desire to believe that maybe, this time, the president really does grasp the severity of the situation, and might act on it. There’s probably some truth in both. Either way, we urgently need a change of course. Actions speak louder than words. They are certainly a much better way of judging a president.

The Latest

  1. Newsmax host: “The Epstein story was rebooted because they wanted to embarrass” Alex Acosta for the plea deal. Acosta is now a Newsmax board member.

    Video & Audio 07/15/25 9:18 AM EDT

  2. Christian nationalism-embracing media figures declare victory after Trump IRS argues that churches can endorse political candidates

    Narrative/Timeline 07/15/25 9:17 AM EDT

  3. Newsmax's Greg Kelly: “I'm going to just have to defer to President Trump on this thing. He actually knows Jeffrey Epstein, or knew him. ... I'm going to take his word for it.”

    Video & Audio 07/15/25 8:59 AM EDT

  4. On MSNBC's The 11th Hour, Angelo Carusone discusses Epstein controversy and Trump: “He doesn't really have a sense of how much this is metastasizing”

    Video & Audio 07/15/25 8:38 AM EDT

  5. Laura Ingraham: “As conservative influencers were eating their own about Epstein, the president was stealing the show”

    Video & Audio 07/14/25 8:18 PM EDT

Pagination

  • Previous page ‹‹
  • …
  • Current page 61
  • …
  • Next page ››

In This Article

  • Coronavirus (COVID-19)

    Covid-19 / Coronavirus
  • Cable news

    Cable news
  • Broadcast Networks

    Broadcast Networks
  • Donald Trump

    Donald-Trump-MMFA-Tag.png

Related

  1. PBD Podcast host Patrick Bet-David pleads for Trump to stop calling Epstein files “a hoax”

    Video & Audio 09/05/25 4:35 PM EDT

  2. The Gateway Pundit's Joe Hoft calls for the National Guard to remove judges and “throw them behind bars”

    Video & Audio 09/05/25 1:32 PM EDT

  3. Media Matters weekly newsletter, September 5

    Narrative/Timeline 09/05/25 10:59 AM EDT

Media Matters for America

Sign up for email updates
  • About
  • Contact
  • Corrections
  • Submissions
  • Jobs
  • Privacy Policy
  • Terms & Conditions
  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • RSS

© 2025 Media Matters for America

RSS