April 22 marked the 51st anniversary of Earth Day. It also kicked off a two-day virtual climate summit hosted by President Joe Biden, in which 40 world leaders discussed plans to take action on climate change. The combination of the climate summit and the general Earth Day commemoration led to substantial climate and environmental-related coverage on major broadcast and cable TV networks.
Corporate broadcast TV morning and nightly news shows on ABC, CBS, and NBC aired a combined 26 climate and environmental segments across 82 minutes on Earth Day. Original programming on CNN and MSNBC aired a combined 38 segments across 186 minutes -- just over three hours. (The other major cable network, Fox, spent all of Earth Day attacking actions taken to address climate change.)
Morning and nightly news shows on corporate broadcast TV networks aired a whopping 26 climate and environment-related segments on Earth Day
Morning and nightly news shows on ABC, CBS, and NBC aired a combined 26 climate and environment-related segments across 82 minutes on Earth Day. Last year, these broadcast networks did a pretty poor job with their Earth Day coverage, airing only nine such segments across morning and nightly news shows. Additionally, most of these segments promoted the dangerous idea that the coronavirus pandemic is somehow a “silver lining” for short-term air quality around the globe.
But this year, the coverage spanned a range of climate and environment-related issues, impacts, and solutions. Not every segment hit the mark, and some of the programming was marred by the promotion of fringe and false solutions. But on the whole, broadcast news networks produced coverage that articulated the urgency and scale of the climate crisis and facilitated discussions on what can be done to address it.
Additionally, the 82 minutes of coverage on Earth Day is notable when compared to the pitiful job that broadcast TV programs did covering climate change in all of 2020. There were 336 minutes -- over 5 and a half hours -- of total climate coverage on the morning and nightly news shows in 2020. So the 82 minutes of coverage on Earth Day alone in 2021 represents nearly a quarter of all climate coverage in 2020.
NBC aired 10 segments on climate and environment-related issues on Earth Day -- with the vast majority (8) appearing on the Today show. Four Today segments featured live discussions with NBC weather anchor Al Roker and engineer Bill Nye talking about climate and environmental issues. One such example included both of them riding a tram car and discussing the importance of clean air.