Don’t erase stories of abuse with vague headlines

Sarah Wasko / Media Matters

Media outlets are undeniably publishing more reports about sexual misconduct than ever before, which means that while longtime experts on this sensitive topic are working in overdrive, a whole new swath of writers are in need of guidance on how to cover this topic with respect and accuracy.

A recently reported story about a Tennessee pastor’s sexual assault of a teenager inadvertently highlighted one best practice for covering this topic: Don’t summarize reporting with vague words that obscure the details of abuse -- especially when those words are borrowed from the admitted offender himself.

On January 5, a woman named Jules Woodson shared on a blog her account of sexual assault by Memphis pastor Andy Savage. Here is an excerpt from Woodson’s description of the assault, which she says occurred when she was 17 years old:  

We reached a dead end and he turned the truck around before putting it in park. We were stopped, and he turned the headlights off. Suddenly, Andy unzipped his jeans and pulled out his penis. He asked me to suck it. I was scared and embarrassed, but I did it. I remember feeling that this must mean that Andy loved me. He then asked me to unbutton my shirt. I did. He started touching me over my bra and then lifted my bra up and began touching my breasts.

After what I believe to have been about 5 minutes of this going on, he suddenly stopped, got out of the truck and ran around the back and to my side before falling to his knees. I quickly buttoned my shirt back up and got out of the truck. Now I was terrified and ashamed. I remember him pleading, while he was on his knees with his hands up on his head, ‘Oh my god, oh my god. What have I done? Oh my god, I'm so sorry. You can't tell anyone Jules, please. You have to take this to the grave with you.’  He said that several times. My fear and shame quickly turned to anger. I had just been manipulated and used.

Days later, Savage vaguely addressed Woodson’s account in front of his congregation, admitting to “a sexual incident” and asking for forgiveness; he was given a standing ovation.

National outlets covered Woodson’s admission of assault -- and his congregation’s reaction -- and generally took care to include details about Woodson’s experience in her own words. That careful work was undone, however, when several outlets ran their pieces with headlines that adopted Savage’s wording and essentially obscured the realities of the abuse.

Rather than label the stories with simple, accurate headlines that state what happened (i.e. “Memphis pastor admits to sexually assaulting teenager”), Slade Sohmer noted on Twitter that some outlets relied on Savage’s minimizing word choice (“sexual incident") instead: 

[The New York Times, 1/9/18

[The Washington Post, 1/10/18

[CBS News, 1/9/18]

[Newsweek, 1/10/18]

[New York Daily News, 1/9/18

In spite of reporters’ efforts to center Woodson’s account of the assault and to provide context about the ways the church community treated -- or even erased -- Savage’s misconduct at the time, so many news consumers will only see the vague, dismissive term “incident,” mirroring the language of the admitted offender.

This isn’t the first time media have allowed a predator’s own words to set the terms of a public conversation about abuse. Every time they fail to properly identify assault, they do a disservice to readers and contribute to the system of injustice survivors continually encounter at every turn.

After all, if you saw just these headlines what would you think happened to Jules Woodson twenty years ago? Is it what Andy Savage would want you to think?