More advertisers are dropping Hannity

Written by Matt Gertz

Published

Sarah Wasko / Media Matters

Several major companies that have advertised on Sean Hannity’s Fox News show publicly distanced themselves from Hannity over the past two days by either removing their ads or indicating that they will not advertise on his show in the future.

These public statements -- from 23andme, ELOQUII, Keurig, Nature’s Bounty, and realtor.com -- come in the wake of Hannity’s support for Alabama Republican Senate candidate Roy Moore and his suggestions that the four women who accused Moore of sexual misconduct this week are lying.

In August, Media Matters called on Hannity’s advertisers to stop financially supporting his lies and extremism and warned that Hannity’s volatility made him a business risk. The companies that spoke out this week join Cadillac and E-Trade among other brands that no longer wish to be associated with the Fox host.

Hannity’s advertiser losses from the late summer are part of the reason Fox’s revenue has begun to drop precipitously.

UPDATE: After the publication of this post and as Hannity began encouraging a counter boycott against companies that said they would no longer advertise on his show, Realtor.com deleted its tweet and published a statement saying the company would “continue to place ads across a broad range of networks, including Fox News and its top shows.”

UPDATE 2: On Monday, three more companies announced that they will not be advertising on Hannity's show in the future: