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Newsmax and Fox News

Andrea Austria / Media Matters

Newsmax attacks Fox as anti-Trump, pro-trans in Facebook and Instagram ads

Written by Eric Hananoki

Published 01/26/23 2:28 PM EST

Newsmax is running ads on Facebook and Instagram that attack Fox News for being supposedly anti-Trump and pro-trans. Newsmax’s criticisms are a continuation of the network’s feud with its like-minded rival. 

Newsmax has attempted to be an even more conservative alternative to Fox News, especially after former President Donald Trump’s loss in the 2020 election. The network has hired many of Fox News’ castaways, including several of whom left in disgrace. 

Newsmax has hit a rough patch, as it was dumped by DirecTV this week.

As cable news begins gearing up for the 2024 primary, which already features candidate Trump, Newsmax has continued its attacks against Fox News by running ads on Meta’s Facebook and Instagram that go after the network. (Facebook advertising is a significant part of Newsmax’s publicity strategy.) 

“Pres. Trump speaks out about Fox News and Newsmax! This will SHOCK you.”

In an ad that started running in variations beginning on December 30, Newsmax embeds a video of Trump stating that he “wouldn't say Fox has been exactly perfect” and there’s “been a big difference at Fox between now and what it was 4 years ago.” He went on to praise Newsmax, labeling them as “really good.” 

Newsmax Fox News ad speaks out

“Fox News move to ban Trump, reduce his power.” 

In an ad that started running on January 5, Newsmax promotes a report from last summer by the New York Times which said that Fox News has been ignoring the former president. 

Newsmax anti-Fox News ban

“Fox News shocked it audience with this story!”

In June, Fox News ran an uncharacteristically positive special that featured a transgender boy and his family. (Fox News is venomously anti-trans.) Anti-LGBTQ commentators responded by attacking the network. Newsmax promotes the criticism of Fox News in an ad that started running on December 30: 

Fox News Newsmax ad shocked

Newsmax has also run advertising attacking Fox News over its coverage of Russia, including highlighting the Kremlin's praise of the network. 

The Latest

  1. Megyn Kelly: “It's not good that our friend Kash Patel tweeted out they have a person of interest in custody ... when it wasn't the guy”

    Video & Audio 12/15/25 3:17 PM EST

  2. Fox host Tomi Lahren: “I think we also need to talk about the rising antisemitism on the right and how it needs to be squashed, because I find it repulsive and disgusting”

    Video & Audio 12/15/25 3:02 PM EST

  3. Tucker Carlson: Nick Fuentes is successful “because of the obvious truth behind some of what he is saying”

    Video & Audio 12/15/25 12:12 PM EST

  4. Podcaster Tim Dillon on Candace Owens: “Whether people feel like she has the smoking gun or not, has unearthed some weird shit that has gone down with Turning Point USA”

    Video & Audio 12/15/25 11:57 AM EST

  5. Daily Wire host on Candace Owens: “I fear for her soul because I think something's wrong with her”

    Video & Audio 12/15/25 10:17 AM EST

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In This Article

  • Newsmax

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  1. Newsmax's Greg Kelly on potential US attack on Iran: “A very well-informed person told me” it will happen Friday “after Wall Street closes”

    Video & Audio 02/27/26 9:20 AM EST

  2. Newsmax host claims Germany is “fully conquered by Islam” because of a McDonald's ad campaign

    Video & Audio 02/27/26 8:38 AM EST

  3. Media Matters weekly newsletter, February 27

    Narrative/Timeline 02/27/26 11:11 AM EST

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