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Newsmax and Fox News

Andrea Austria / Media Matters

Newsmax attacks Fox as anti-Trump, pro-trans in Facebook and Instagram ads

Written by Eric Hananoki

Published 01/26/23 2:28 PM EST

Newsmax is running ads on Facebook and Instagram that attack Fox News for being supposedly anti-Trump and pro-trans. Newsmax’s criticisms are a continuation of the network’s feud with its like-minded rival. 

Newsmax has attempted to be an even more conservative alternative to Fox News, especially after former President Donald Trump’s loss in the 2020 election. The network has hired many of Fox News’ castaways, including several of whom left in disgrace. 

Newsmax has hit a rough patch, as it was dumped by DirecTV this week.

As cable news begins gearing up for the 2024 primary, which already features candidate Trump, Newsmax has continued its attacks against Fox News by running ads on Meta’s Facebook and Instagram that go after the network. (Facebook advertising is a significant part of Newsmax’s publicity strategy.) 

“Pres. Trump speaks out about Fox News and Newsmax! This will SHOCK you.”

In an ad that started running in variations beginning on December 30, Newsmax embeds a video of Trump stating that he “wouldn't say Fox has been exactly perfect” and there’s “been a big difference at Fox between now and what it was 4 years ago.” He went on to praise Newsmax, labeling them as “really good.” 

Newsmax Fox News ad speaks out

“Fox News move to ban Trump, reduce his power.” 

In an ad that started running on January 5, Newsmax promotes a report from last summer by the New York Times which said that Fox News has been ignoring the former president. 

Newsmax anti-Fox News ban

“Fox News shocked it audience with this story!”

In June, Fox News ran an uncharacteristically positive special that featured a transgender boy and his family. (Fox News is venomously anti-trans.) Anti-LGBTQ commentators responded by attacking the network. Newsmax promotes the criticism of Fox News in an ad that started running on December 30: 

Fox News Newsmax ad shocked

Newsmax has also run advertising attacking Fox News over its coverage of Russia, including highlighting the Kremlin's praise of the network. 

The Latest

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  2. Sean Hannity says Trump’s war on Iran “might require boots on the ground”

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  3. Fox Business' Larry Kudlow lashes out at federal judge who blocked subpoenas against Fed Chairman Jerome Powell

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  4. Megyn Kelly: “Even Israel has abandoned the nonsense about the nuclear bomb about to come from Iran, but we're still hearing this from our own administration”

    Video & Audio 03/13/26 2:30 PM EDT

  5. Laura Ingraham said the U.S. should “own up” if it struck an Iranian school. As evidence emerges that it did, she's lost interest.

    Narrative/Timeline 03/13/26 1:43 PM EDT

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In This Article

  • Newsmax

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Related

  1. Newsmax's Michael Savage on Iran war: “We all have to start pressuring this administration to call it a success and end this before it gets much worse”

    Video & Audio 03/16/26 8:30 AM EDT

  2. Newsmax host: “The Strait of Hormuz is not in great shape, as the president claimed”

    Video & Audio 03/13/26 7:49 AM EDT

  3. Media Matters weekly newsletter, March 13

    Narrative/Timeline 03/13/26 11:10 AM EDT

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