Looking at two recent examples, it turns out that there isn’t a ratings bump for MAGA capitulation. When David Ellison (son of Trump’s megabillionaire ally Larry Ellison) took control of CBS last year following a corrupt deal, he installed conservative journalist Bari Weiss at the helm of CBS News. But six months into Weiss’ rightward makeover of the outlet, it appears that a viewer exodus is occurring.
According to Status’ Oliver Darcy, CBS Evening News has lost 7% of viewers while CBS Mornings plummeted 13%. Meanwhile, the audiences of competitor shows at ABC News and NBC News grew over the same period.
The ratings collapse is a devastating indictment of the strategy Ellison and Weiss are executing at CBS — and a blaring warning for CNN if Ellison is able to complete his takeover of that network and let Weiss run the same playbook there.
In addition to CBS, data analyzing print circulation among major audited newspapers saw year-over-year decline across the board in the six months running through the end of September 2025, with the biggest drops coming at The Washington Post (which fell 21.2%) and the Los Angeles Times (down 19.8%). The billionaire owners of those two papers had responded to Trump’s return to the White House by trying to shift their papers to the right.
For the billionaires running these outlets, the declines in their news outlets may be a small price to pay to win over Trump. But the real losers are viewers and readers who rely on good journalism to navigate the world, and the journalists facing layoffs from their outlets.
Media Matters' Matt Gertz wrote a great rundown of this, which I invite you to read here.