For our March 2025 study, Media Matters compiled a list of 320 online shows (podcasts, streams, and other long-form audio and video content regularly posted online) that were active in 2024 and covered news and politics or hosted related guests with an ideological bent. We also assessed the audience size of these online shows across platforms. We categorized 191 of the shows as right-leaning and 129 as left-leaning.
We assessed total followers and subscribers across streaming platforms (YouTube, Spotify, Rumble, Twitch, and Kick) and social media platforms that are used to amplify and promote these shows (Facebook, Instagram, and TikTok). The 10 shows with the largest followings were The Joe Rogan Experience, The Ben Shapiro Show, The Jordan B. Peterson Podcast, Stay Free with Russell Brand, This Past Weekend w/ Theo Von, What Now? with Trevor Noah, The Charlie Kirk Show, Full Send Podcast, Candace, and The Dr. Phil Podcast.
For an explanation of how we compiled online shows, identified them as covering news and politics, identified their ideological alignment, and gathered data on audience size, see the methodology here.
For this new study, Media Matters assessed discussion about Hurricane Helene among the top 10 online shows by compiling all original long-form audio and video content streamed or uploaded from September 27, 2024, the day Hurricane Helene made landfall, through October 11, 2024. Original long-form content included podcasts, streams, and other content longer than 10 minutes posted on YouTube, Spotify, Apple Podcasts, Rumble, Twitch, or Kick. If content was posted on multiple platforms (either fully or partially), we included the full version only once and removed any duplicates.
For each of the top 10 online shows, researchers independently identified original long-form content during the time frame that included discussion about hurricanes, particularly Helene or Milton, as well as related government response and recovery, or conspiratorial speculation about the storms, including weather conspiracy theories, by searching transcripts for the following keywords: “hurricane,” “Hurricane Helene,” “FEMA,” “weather control,” “North Carolina,” “$700,” “700,” “$750,” “750,” “geoengineer,” “geoengineering,” “geoengineered,” “geo-engineer,” “geo-engineering,” “geo-engineered,” “weather manipulation,” “weather modification,” and “DEW.” Researchers did not identify any misinformation about Hurricane Milton, specifically.
For each audio/video example of content that contained one or more of the keywords, researchers coded whether there was at least one example of misinformation or false narratives about Hurricane Helene based on Media Matters’ past coverage of the hurricane, including misinformation about the availability and distribution of disaster relief and misleading narratives or conspiracy theories alleging weather manipulation or suggesting that certain land or populations were deliberately targeted by the government for political or economic gain. A final code was given if two researchers independently awarded content with the same code. Hurricane discussions that did not achieve this level of consensus were reviewed again individually by additional coders who then reconciled discrepancies.
The resulting list consisted of 15 long-form audio/video content from 5 of the top 10 online shows that were determined to have at least one example of the selected misinformation or false narratives about the hurricanes. For this list, we collected total views of the affiliated long-form YouTube or Rumble videos on June 25, 2025. Using Social Blade, we also gathered data on the total subscribers on September 30, 2024, for YouTube channels affiliated with the top 10 online shows.