Even in the initial years of the project, job creation was a core talking point of the fossil fuel industry and its right-wing media champions as they campaigned for the Keystone XL pipeline.
A 2012 Media Matters study noted that although the pipeline would create just a small number of long-term jobs, the media largely framed the pipeline as a jobs issue. A jobs number quoted by many media outlets — 20,000 construction and manufacturing jobs in the U.S. — was based on a flawed analysis funded by TransCanada, the company behind the pipeline, and was later revised downward. And the State Department concluded that the project would create 5,000 to 6,000 temporary construction jobs.
At the time, Fox News pushed even more exaggerated numbers than the company did, claiming in one instance that the pipeline would create “up to a million new high-paying jobs.” Later estimates showed that the pipeline would create only 50 long-term jobs, mostly in Canada, to maintain the pipeline.
Coal workers
Fox News promoted the narrative, starting with the Obama administration, that Democrats were waging a “war on coal” which would cripple the industry and kill the jobs that depended on it.
In reality, coal industry jobs peaked and then started to decline in the mid-1980s, and they “fared far worse under the Reagan, Clinton, and George H.W. Bush administrations” than they did under Obama.
In one segment on Fox News in 2012, Martha MacCallum falsely suggested that Obama’s Environmental Protection Agency was killing coal jobs: “In the swing-vote territory of eastern Ohio, EPA is something of a dirty word,” she said. “The Environmental Protection Agency blamed for many of the killing of some of the best-paying jobs in the region, mining coal of course.”
The same claim was later lobbed at presidential candidate Hillary Clinton, who was relentlessly attacked for proposing an economic plan to revitalize coal communities that were losing mining jobs.
At the time, Fox host Laura Ingraham suggested Clinton wanted to “destroy” coal miners' “way of life” because she finds them “repugnant.”
The network also attacked former Biden’s clean energy policies as more of the supposed war on coal.
But Vox explained why this narrative was always false, noting that “automation in coal mining and competition from other energy sources like natural gas and renewables have caused the sector’s decline; regulations have played only a small role.”
Despite Trump’s attempt to resuscitate the industry during his first term, those market forces continued to chip away. Marketplace reported in 2024 that “about a quarter of a million miners worked in the American coal mining industry in 1980. That number has dwindled to 43,000.”
Fracking jobs in Pennsylvania
During the last two presidential campaigns, Fox News has relentlessly tied support for fracking and related jobs in Pennsylvania to electability.
During the week leading up to the 2020 election, the network overstated the role of the industry in the vote in Pennsylvania, saying it would likely be won or lost depending on how voters interpreted the candidates’ stance on fracking. For Fox News, the importance of fracking in Pennsylvania was, in part, built around a deliberate inflation of how many jobs the industry supports.
For example, on the October 31, 2020, edition of Fox Report with Jon Scott, the Trump campaign’s Erin Perrine claimed, without any pushback, that Biden “wants to destroy the economy in Pennsylvania by banning fracking, which would cost 600,000 jobs and $261 billion from the Pennsylvania economy.” An explainer from the Breathe Project noted that “the total number of jobs in the natural gas industry in Pennsylvania never reached more than 30,000 over the last five years and is now less with the industry’s economic decline.”
During the 2024 election, Fox again centralized fracking as a top election issue. An analysis by Media Matters found that from July 27 through August 29, Fox News mentioned fracking 544 times, compared to CNN’s 201 mentions and MSNBC’s 30.
During a September segment on Fox & Friends, host Ainsley Earhardt falsely claimed that the fracking industry supports “423,000 jobs in the state of Pennsylvania.” According to the Bureau of Labor Statistics, gas industry jobs in Pennsylvania numbered about 12,000 in 2023. And earlier in the program, host Lawrence Jones suggested that the oil and gas industry makes job cuts at “election time” based on “who is winning in the election” and “what the policies are,” even though presidential policies have little impact on fracking that is done on state and private land, and evidence shows most energy-related job loss is due to automation in the industry.
As Politico’s E&E News reported, “The United States is pumping out more oil and gas than any country in history. But even as production soars, oil field employment keeps shrinking. The decadelong decline isn’t driven by climate policy or the rise in clean energy. Instead, it’s the result of boom-and-bust cycles — and the fossil fuel industry’s relentless push for efficiency.”