Trump_TruthSocial

Andrea Austria / Media Matters

Research/Study Research/Study

On Truth Social, Trump gives official announcements and shares AI slop to over 10 million followers

In September, amid official personnel and policy announcements, Trump amplified right-wing media clips and posted memes and AI-generated pro-Trump content

Written by Jack Winstanley & Alex Kaplan

Research contributions from Kayla Gogarty

Published

President Donald Trump uses his account on his social media platform, Truth Social, as a vehicle for amplifying pro-Trump messaging and attacking his perceived enemies. A Media Matters review of Trump’s account, which has at least 10.8 million followers, during September found that he repeatedly announced administration appointments, military actions, and new policies, shared right-wing media articles and clips, and posted pro-Trump content seemingly generated by artificial intelligence, including content advancing his messaging and/or attacking his critics.

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  • Since launching the social media platform in 2022, Trump has used it to boost conspiracy theories and share AI-generated content

    • Trump has been using Truth Social since shortly after launching the platform in 2022. Truth Social launched in early 2022, and Trump began posting actively on the platform that April. [NPR, 2/22/22; Media Matters, 10/29/24]
    • A New York Times study found Trump repeatedly amplified conspiracy theories on Truth Social over a six-month period in 2024. According to the Times study, “often multiple times a day,” Trump is “concocting or promoting dark, paranoid material and pushing it out to his millions of followers. Mr. Trump is so hungry for this content that he appears to be willing to share outlandish information from anyone, including both well-known conspiracists and anonymous accounts that tag him.” The study, which examined part of 2024, “zeroed in on the 170 Truth Social accounts that Mr. Trump had amplified on the platform. Some are ones he follows; others have just come across his radar. The vast majority of the accounts regularly promoted conspiracy theories, the analysis showed.” [The New York Times, 10/29/24]
    • A Media Matters review has found that Trump has boosted QAnon-promoting Truth Social accounts over 1,000 times. Among those amplifications include dozens of images that explicitly promote the conspiracy theory. Trump has also repeatedly used his account to boost content from the “Dilley meme team.” In December 2023, The New York Times found that “since March, Mr. Trump has posted videos made by the [Dilley] team to his Truth Social and Instagram accounts — which have more than 30 million followers combined — at least two dozen times” including “memes that feature him in a positive light.” [Media Matters, 10/29/24, 6/27/24; The New York Times, 12/13/23]
    • Trump and his team have repeatedly posted images of Trump that appear to be AI-generated. As noted by The Associated Press, “The AI images of Trump posted by him and his team” are “self-evident in their fictitiousness. Pope Francis dies, and Trump jokes to reporters that he’d like to be pope. A week later, he is, but in an AI-generated image that he posts, reposted by the White House. Trump likens himself to a king in a Truth Social post in February, and AI makes him one in an X post by the White House less than an hour later. The artifice arrives in Trump’s usual style — brassy, unabashed, attention-grabbing — and squares with his social media team’s heavy meme posting, which it has promised to continue.” [The Associated Press, 9/29/25]
    • In September 2025, Trump got attention for posting multiple AI-generated videos. The videos depicted House Minority Leader Hakeem Jeffries (D-NY) in a sombrero and added fake audio for Senate Minority Leader Chuck Schumer (D-NY), playing mariachi music in the background. Trump also had posted — and later deleted — an apparent AI-generated video that includes him promoting a conspiracy theory that reportedly emerged in far-right online communities and purports that “medbeds” exist to cure all kinds of ailments. [Bluesky, 9/27/25; Truth Social, 9/29/25, 9/30/25; Rolling Stone, 9/28/25; USA Today, 9/30/25]

  • Trump often posts administration announcements, such as appointments, military strikes, and policy statements, and uses his account to tout his supposed accomplishments

    • After using the platform to praise her accomplishments, Trump announced on Truth Social that he was appointing Lindsey Halligan as U.S. attorney for the Eastern District of Virginia. This came after he used the platform to call on Attorney General Pam Bondi to prosecute former FBI Director James Comey, Sen. Adam Schiff (D-CA), and New York Attorney General Letitia James and argued that Halligan would provide “desperately needed, JUSTICE FOR ALL!” [Truth Social, 9/20/25, 9/20/25, 9/20/25]
    • Trump first announced two separate strikes on vessels allegedly carrying narcotics off the coast of Venezuela, on Truth Social, sharing videos of each. In one post, Trump argued that the vessels supposedly “POSE A THREAT to U.S. National Security,” and added a warning to any would-be drug traffickers, “WE ARE HUNTING YOU!” [Truth Social, 9/2/25, 9/15/25; CBS News, 9/19/25; The Associated Press, 9/16/25]
    • Trump has repeatedly announced new tariff policies on Truth Social. On September 29, for example, he claimed that he “will be imposing substantial Tariffs on any Country that does not make its furniture in the United States” and “a 100% Tariff on any and all movies that are made outside of the United States.” [Truth Social, 9/29/25, 9/29/25; CNN, 9/29/25]
    • Other policy announcements on Truth Social have included his deployment of troops to Portland and his declassification of government records about Amelia Earhart. On September 27, he posted that he was “directing” Secretary of Defense Pete Hegseth “to provide all necessary Troops to protect War ravaged Portland, and any of our ICE Facilities under siege from attack by Antifa, and other domestic terrorists.” On September 26, he posted that he was “ordering” the administration to “declassify and release all Government Records related to Amelia Earhart, her final trip, and everything else about her.” Many of these types of announcements on Truth Social end with “Thank you for your attention to this matter.” [Truth Social, 9/27/25, 9/26/29; NPR, 9/29/25; Politico, 9/26/25]
    • Trump has also used his Truth Social presence to share White House posts touting his supposed accomplishments and public approval. In one post, Trump shared a video purporting to show that he “arrives to massive applause at Ryder Cup.” Another announced that, according to a Rasmussen Reports poll, “57% of Americans approve of President Donald J. Trump.” A third post contained a graphic claiming that Trump has “ended 7 wars in just 7 months.” In another post, Trump shared an official White House video of him welcoming Israeli Prime Minister Benjamin Netanyahu to the White House. [Truth Social, 9/27/25, 9/26/25, 9/26/25, 9/29/25; Twitter/X, 9/26/25, 9/25/25, 9/23/25, 9/29/25]

  • Trump posts pro-Trump memes and apparent AI-generated videos and photos that advance his messaging and/or attack his critics

    • Trump posted a seemingly AI-generated image depicting him firing Federal Reserve Chairman Jerome Powell. [Truth Social, 9/27/25]
    • Trump posted a meme depicting him seemingly sending the military into Chicago, with the text “Chipocalypse Now.” An online channel that spreads conspiracy theories took credit for the meme. [Truth Social, 9/6/25; Bluesky, 9/8/25, 9/8/25]
    • Trump posted a seemingly AI-generated image celebrating settling his lawsuit with YouTube. [Truth Social, 9/29/25]
    • Trump posted an image depicting him trading stocks in the Oval Office. [Truth Social, 9/18/25]
    • Trump shared a seemingly altered video purporting to show Nancy Pelosi saying, “Ever since I left Congress, my trades are shit. I can’t get any insider information anymore.” The video, which also has overlayed text that says, “Who did this???” and laughing emojis, purports to show Pelosi saying that her husband, Paul, is “still in love with a homeless hammer guy,” a reference to an assault on her husband. [Truth Social, 9/8/25; Media Matters, 11/1/22]
    • Trump posted an apparent AI-generated video depicting Illinois Democratic Gov. JB Pritzker and former New Jersey Republican Gov. Chris Christie sumo wrestling. [Truth Social, 9/3/25]
    • Amid backlash to a proposed redesign of the Cracker Barrel logo and restaurants, Trump posted an apparent AI-generated video depicting him shaking hands and dancing with the person in the original logo. Trump had previously criticized the redesign and, according to CNBC, Cracker Barrel communicated directly with the White House about their plans to scrap it. [Truth Social, 9/3/25; CNBC, 8/26/25]
    • Trump posted a video that appears to be AI-generated and depicts Trump standing in front of Mount Rushmore, with the presidential figures carved into the monument smiling along with him. [Truth Social, 9/3/25]
    • Trump posted a seemingly altered video with confetti added to a purported CNN segment showing Trump dancing and a chyron claiming that “Democrats have lost 2.1 million voters, Republicans have gained 2.4 million.” [Truth Social, 9/3/25]
    • Trump shared multiple memes from a pro-Trump “meme team.” The lead of the meme team, Brenden Dilley, hyped one of them, depicting Trump pole-vaulting over a Cracker Barrel sign on his podcast, saying, “Last night was a very good night for the Dilley meme team. ... Can we just take the moment to appreciate Dilley meme team on President 47’s page?” [Truth Social, 9/3/25; Bluesky, 9/4/25, 9/4/25; The New York Times, 12/13/23]

  • Trump amplifies right-wing media clips and articles amplifying his views and policies or attacking his critics and political foes

    • Trump shared Blaze Media footage showing police units responding to a protest and arresting a protester. Trump added the caption “CHICAGO…” to the post. [Truth Social, 9/28/25]
    • Trump shared a clip of Real America’s Voice host John Solomon claiming that he had evidence that “scores of FBI agents ... believe[d] the FBI had become politically biased against the conservative movement.” [Truth Social, 9/27/25]
    • In a clip from The Scott Jennings Radio Show, shared by Trump on Truth Social, Jennings attacked those who “cheered the political prosecutions of Donald Trump,” telling them to “choke on it.” [Truth Social, 9/27/25]
    • Trump shared a portion of Fox News’ live broadcast of a press conference announcing the renaming of the Department of Defense to the Department of War. [Truth Social, 9/5/25]
    • Trump shared an article published by Right Side Broadcasting Network about his decision to “host a UFC cage fight on the South Lawn of the White House.” The article highlighted that “supporters describe the decision as a bold show of spectacle.” [Truth Social, 9/6/25; Right Side Broadcasting Network, 9/5/25]