MICHAEL KNOWLES (HOST): Matt made this point, he articulated it directly, but this has been the point that has been building for months now, which is we need to make that symbol toxic, the pride flag symbol, we need to make that toxic. We need to have companies think twice about it. Everyone was talking about the Dylan Mulvaney incident as being harmful to the Bud Light brand. That's true. But more importantly, it was harmful to the Dylan Mulvaney brand. Now, other companies are going to think twice before sponsoring Dylan Mulvaney because they don't want to lose $6 billion in market cap in two days. That's what we got to do. And then once we make these things culturally toxic or as we're making these symbols culturally toxic, we've got to bring in the cavalry, we've got to come back in with more political force to ban some of this stuff and to say no.