YELLIN: President Obama says that he's learned from the mistakes of the Clinton years. He's not going to present a health care reform plan to Congress, but instead will collaborate with members to craft legislation together. So it's no surprise that outside groups are now drawing battle plans to shape that outcome.
YELLIN: President Obama knows a fight is coming.
OBAMA: We won't always see eye to eye. We may disagree, and disagree strongly, about particular measures.
YELLIN: Outside groups are gearing up to influence those measures, prepared to spend more than $55 million influencing just what reform will look like. On the right, a media campaign to limit government's role in the health-care system. The group's chairman runs urgent-care clinics.
SCOTT: The free market works. It's always worked. The things that don't work is more government involvement.
YELLIN: He's committed $5 million of his own money and hopes to raise another $15 million for ads like this.
SCOTT [ad clip]: Let's remind the politicians Americans know what works. Choice: that means choosing your own doctor.
YELLIN: On the left, a number of coalitions have formed in anticipation of health-care industry resistance.
ETHAN ROME (Health Care for America Now): And the insurance industry, the drug companies, are lining up to oppose reform. And our job is to win reform and to make sure that it doesn't get watered down.
YELLIN: His group wants to expand coverage to the uninsured and widen patient protections. It plans to spend $35 million on ads similar to this one, run against John McCain during the campaign.
ADVERTISEMENT: Under John McCain's health-care plan, 20 million people could lose their insurance at work. I could be one of them.
YELLIN: In all of this, the devil is in the details.