Google Announces Steps To Ban Fake News From Using Its Ad Service, Bolder Steps Needed For Facebook
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The New York Times reports “Google announced it would ban websites that peddle fake news from using its online advertising service, a decision that comes as concerns mount over the impact online hoaxes may have had on the presidential election.” Facebook has also faced criticism over the proliferation of fake news on the site, but will need to take larger steps to address their problem.
According to the Times, Google decided to “extend its ban on misrepresentative content to the websites its advertisements run on.”
Google announced it would ban websites that peddle fake news from using its online advertising service, a decision that comes as concerns mount over the impact online hoaxes may have had on the presidential election.
The decision relates to the Google AdSense system that independent web publishers use to display advertising on their sites, generating revenue when ads are seen or clicked on. The advertisers pay Google, and Google pays a portion of those proceeds to the publishers. More than two million publishers use Google’s advertising network.
For some time, Google has had policies in place prohibiting misleading advertisements from its system, including promotions for counterfeit goods and weight-loss scams. Google’s new policy, which it said would go into effect “imminently,” will extend its ban on misrepresentative content to the websites its advertisements run on.
Facebook has been at the epicenter of that debate, accused by some commentators of swinging some voters in favor of President-elect Donald J. Trump through misleading and outright false stories that spread quickly via the social network. One such false story claimed that Pope Francis had endorsed Mr. Trump.
Google, too, faced criticism after last week’s election for giving prominence to false news stories. On Sunday, the site Mediaite reported that the top result on a Google search for the words “final election vote count 2016” was a link to a story on a website called 70News that falsely stated that Mr. Trump, who won the Electoral College, was ahead of his Democratic challenger, Hillary Clinton, in the popular vote.
By Monday evening, the fake story had fallen to the No. 2 position in a search for those terms.
Facebook also announced that it will ban “fake news sites form using the company’s advertising network to generate revenue,” after facing intense criticism following election of Trump because of the fake right-wing news that spread on the site throughout the campaign. But Facebook still allows fake news to be spread on users’ feeds where they can still generate revenue. Facebook officials even admit that the site could have updated their News Feed feature which would have identified fake news stories but claimed it would have “disproportionately impacted right-wing news sites by downgrading or removing that content from people’s feeds.”
Join Media Matters in calling for Facebook to fix their fake news problem.