In December 2022, Donald Trump licensed his name and image through a corporate subsidiary to launch a collection of non-fungible tokens or NFTs — 45,000 “Trump Digital Trading Cards” priced “at $99 each.” They sold out in less than 24 hours, “bringing in approximately $4.5 million.”
In January 2025, just a few days before his second inauguration, Trump launched his own meme coin. This time, $TRUMP sold around $350 million during its initial rollout. The Trump family also launched $MELANIA, a matching meme coin for the first lady, around the same time.
Since then, the Securities and Exchange Commission under Trump has closed or suspended investigations into at least 12 crypto firms — including several that donated millions of dollars to groups backing Donald Trump's 2024 campaign or directly funded his 2025 inauguration.
In March, Trump signed an executive order establishing “a Strategic Bitcoin Reserve and a U.S. Digital Asset Stockpile” as part of “his promise to position America as the global leader in cryptocurrency.” The Trump Media and Technology Group has now reportedly acquired $2 billion worth of bitcoin, inflating the president's personal stake in the company to over $2.3 billion.
His sons Eric and Donald Trump Jr. are heavily invested in crypto and run a publicly traded bitcoin mining firm called American Bitcoin. Eric Trump joined the strategic board of advisers at bitcoin investment firm Metaplanet in March. The following month, Donald Trump Jr. headlined an event in Bulgaria for crypto company Nexo Capital, which “said it plans to return to the American market, two years after it paid a $45 million fine to settle U.S. regulatory charges.”
The president and his sons are also the majority backers of World Liberty Financial, a crypto venture that reportedly raised $550 million from selling “governance tokens” which “cannot be traded” but “give holders the right to vote on changes to the project's underlying code and to signal their opinion on its direction and plans.” Reuters wrote in late March that “the Trump family now has a claim on 75% of net revenues from token sales and 60% from World Liberty operations once the core business gets going,” leaving the company with just 5% of the total money raised so far after paying the remaining co-founders. World Liberty recently announced a new $1.5 billion fundraising round “to set up a public company that will hold its WLFI tokens.”