Trump Hijacked The Media Narrative With His Dr. Oz Show Stunt
Media Turned Away From Covering Damaging Reports About Trump’s Foundation And Business Entanglements
Blog ››› ››› JULIE ALDERMAN
Republican presidential nominee Donald Trump successfully deflected media’s attention away from damaging investigative reports about his foreign business practices and his charitable foundation by fashioning a publicity stunt out of an appearance on The Dr. Oz Show.
On September 14, broadcast morning shows, including NBC’s Today, ABC’s Good Morning America, and CBS This Morning spent 14 minutes and 55 seconds on new developments surrounding possible illegal activity from the Trump Foundation. This reporting came the day after New York state Attorney General Eric Schneiderman announced that his office is investigating the Trump Foundation “to make sure it’s complying with the laws governing charities in New York.” Schneiderman’s investigation comes amid a series of reports from The Washington Post that examined how the foundation “collects and spends money in a very unusual manner.” Reporter David Fahrenthold found that, unlike with most personal foundations, “The Trump Foundation’s money doesn’t actually come from Trump’s own pocket.” In a September 14 report, Fahrenthold wrote that Trump “may have violated IRS rules against ‘self-dealing,’ which prohibit nonprofit leaders from spending charity money on themselves” when he spent $20,000 from his charity to buy a portrait of himself in 2007.
The broadcast morning shows also devoted some time, albeit only 46 seconds, to a September 14 Newsweek report that detailed how Trump’s business entanglements have often intersected with unfriendly foreign governments. Reporter Kurt Eichenwald explained his piece on CNN, saying that “there has never been a president in the history of the United States who has had these kinds of conflicts of interest.” He added that Trump’s entanglements “often go directly against the interests of American national security.”
But news outlets virtually ignored the damaging reports once Trump appeared for a September 14 taping of The Dr. Oz Show in which the “scientifically dubious” Dr. Mehmet Oz examined the results of the Republican nominee’s latest physical. The broadcast nightly news programs, including ABC’s World News Tonight, NBC’s Nightly News, and CBS’ Evening News, spent 7 minutes and 11 seconds on Trump’s publicity stunt. It caused the programs to cast aside the investigative reports, spending only 2minutes and 15 seconds on the reports about the Trump Foundation and 43 seconds on Eichenwald’s look into Trump’s foreign business entanglements.
On September 15, the broadcast morning news programs all but forgot the reports, instead obsessing over Trump’s appearance with Dr. Oz, which garnered 12 minutes and 5 seconds of coverage between all three shows. Only Today continued to discuss the series of questions raised about the Trump Foundation, spending 2minutes and 48 seconds on the topic. However, that is less than half the time they spent on Trump’s Dr. Oz Show appearance, which accounted for 6 minutes and 30 seconds of airtime.
By brushing aside the damaging investigative reporting about Trump in order to cover his gimmick with Dr. Oz, the broadcast news shows played right into the candidate’s hands. As CNN media critic Brian Stelter pointed out, Trump’s appearance on Oz’s show “wasn’t actual transparency” about his health -- “it was the appearance, the semblance of transparency.” Stelter added that it “shows Trump’s style, his media savvy” and noted that “we should know this was for show, and it was very effective.”
Methodology: Media Matters searched SnapStream for mentions of Trump from the September 14 and 15 editions of ABC’s Good Morning America, NBC’s Today, and CBS This Morning as well as the September 14 editions of ABC’s World News Tonight, NBC’s Nightly News, and CBS’ Evening News and coded segments relating to new details surrounding Trump’s foundation, the Newsweek report on Trump’s business entanglements, and his appearance on Dr. Oz.