Mashable: Fox News Partners With ExxonMobil For iPad App Launch


On June 1, 2011, Fox News released its official iPad application. The application is free for download and is currently financially supported by a sole sponsor, ExxonMobil.

Mashable's Ben Parr, who spoke with Jeremy Steinberg, Fox News VP of digital media ad sales and business development, provides some additional information:

Users will also notice something else about the app: the prominent placement of ExxonMobil advertising throughout the app. Exxon is the exclusive launch partner for Fox News's iPad app. "We decided we wanted to work with one sponsor," Steinberg said, explaining that there are always question marks surrounding a launch, so Fox News wanted a partner comfortable with that. He said Exxon, which is in the midst of a new branding campaign, thought the app was a perfect platform for broadcasting its message.

Given Fox News' long history of deliberately propagating climate science misinformation, it's fitting that Exxon reportedly believes Fox's new app provides a perfect platform for disseminating its message.


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