Almost six years after former Fox News host Glenn Beck insisted that Media Matters had nothing to do with the decline in his show’s advertising and its eventual termination, he went on his radio program to blame Media Matters for Fox dropping host Bill O'Reilly. A recent report revealed that O'Reilly and Fox News have paid $13 million in settlements for sexual harassment, sparking an advertiser boycott of his show and leading to his ouster from the channel.
Beck devoted much of his April 19 radio show to calling on his listeners to help save O’Reilly after news broke that the board of directors of 21st Century Fox, Fox News’ parent company, would be meeting to decide O’Reilly’s fate. Just a few hours later, 21st Century confirmed that “Mr. O’Reilly will not return to the Fox News Channel.” O’Reilly’s advertisers largely abandoned his show after The New York Times reported on the settlements, and it appears that some advertisers are gearing up to drop Fox entirely. These advertisers are rejecting the hostile and predatory corporate environment Fox has created and allowed to fester for over a decade and are recognizing the liability that associating with such behavior presents for them.
Beck’s own show, which aired on Fox News from 2009 to 2011, was terminated after a decline in revenue, ratings, and relevance. An advertiser boycott led by Media Matters President Angelo Carusone resulted in more than 300 advertisers pulling their ads from Beck’s program after he called former President Barack Obama a “racist” who has a “deep-seated hatred for white people.” In February 2010, the broadcast of Beck's show in the UK lost all advertisers and began airing without any commercials. Fox saw a decline in both the number of paid advertisements running during Beck's show and, according to industry data, in what key advertisers would pay for an ad during his show.
The day before Fox announced that his show was being terminated, Beck insisted that Carusone’s campaign was not responsible for his show’s decline. Today he again claimed that the advertiser boycott didn’t hurt his show because the boycotters never advertised on his show to begin with; yet he’s now making a similar argument on O’Reilly’s behalf, while simultaneously insisting that Media Matters is “behind this with Bill O’Reilly.” According to Beck, the advertisers “that are boycotting Bill O'Reilly, most of them I'm sure never ever were even on Bill O'Reilly's show,” but he told his listeners to contact Fox News nonetheless to let it know that “‘we [can’t] stand with you if you're just letting Media Matters purge people.” From the April 19 edition of The Glenn Beck Program:
Oh, and that's right, Media Matters, who's behind this with Bill O'Reilly, they said that they believe that Fox News and Bill O'Reilly are currently the leader in conservative misinformation.
This is a purge, and it's going to be a hard purge. It's going to hurt. You need to decide where you are, and I recommend that if you find, just Google search list of advertisers that won't -- that are boycotting Bill O'Reilly, most of them I'm sure never ever were even on Bill O'Reilly's show. Some of them were, but you should probably write to them today and say, “If Bill O'Reilly is fired because you canceled, I will never buy your product again." You should write to Fox News Channel, “I want you to know, I'm not sure we can stand with you if you're just letting Media Matters purge people.”
Beck also invited O’Reilly’s lawyer to offer a defense of the Fox host on the program.