Social media megastar Bryce Hall has recently joined forces with pro-Hitler influencers Sneako and Jon Zherka.
Hall is a social media personality, actor, and boxer who currently has 35 million followers across TikTok, X (formerly Twitter), Instagram, and YouTube. Twenty-four million of those followers are from Hall’s TikTok account.
Hall, who Insider described as “among teenagers' favorite internet celebrities” and an “A-list influencer” in 2020, blew up in popularity during the COVID-19 pandemic and became well-known for his partying and antics. In a seeming attempt to broaden his audience, and following the lead of influencer turned fighter Jake Paul, Hall has taken on bare-knuckle boxing. Both Sneako and Zherka are associated with fighting sports and Sneako has posted content sparring with Hall. Fighting sports like MMA and boxing have ties to the far right, so it’s not a surprise that the individuals Hall has decided to align himself with are right-wing edgelords who are already involved in the sport.
Sneako is a manosphere influencer and a former associate of the pro-Hitler rapper Ye (formerly Kanye West) who has been described as “a cheap imitation” of misogynist influencer Andrew Tate. Sneako rose to prominence on YouTube for his gaming, motivational, and man-on-the-street interview videos. He later shifted toward making misogynistic and hateful content, and he has made several antisemitic comments online and in interviews. Sneako currently has 1.6 million followers on Instagram.
During a September 27 livestream, Sneako had his superchats being read aloud during his meet-up with Hall in Las Vegas. (Superchats are messages paid for by viewers that are read by an automated voice during the stream.)
“W white power,” the automated voice read with Hall and Sneako on screen.
Sneako thanked his follower for the superchat and repeated, “W white power.”
During their livestream, Hall also said the n-word and laughed about it with Sneako.
In at least one instance, Hall promoted Sneako’s content to his 1.3 million followers on X.
“We can spar, I’m down to mess around with you,” Hall told Zherka during another part of their phone conversation.
In a bizarre video posted to Reddit, Zherka melted down after finding out a woman he was with is Jewish.
“You rule the world and all the banking,” he said to the woman while pretending to hit her.
After she said “I don’t like Hitler,” Zherka asked, “The fuck is wrong with you?” He later added, “I’ll regret this, dude.”
Zherka ended the video saying, “Hitler was a good guy.”
Reporting has also demonstrated the ways that bad actors and toxic rhetoric have influenced and changed the views of teenagers and other young viewers. Hall has a responsibility not to promote far-right figures who spread antisemitism and bigotry to his massive following of young people who idolize him.