The Obama campaign has introduced its slogan for the 2012 campaign: "Forward."
This prompted an urgent warning from the right-wing media: The word “forward” is totally socialist!
- National Review's The Corner: “I knew that sounded awfully familiar. From Wikipedia: Vorwärts (”Forward") was the central organ of the Social Democratic Party of Germany published daily in Berlin from 1891 to 1933."
- Daily Mail: “Mao, Lenin and a century of Marxist radicals: The controversial origins of Obama's new campaign slogan 'Forward'”
- The Washington Times: “New Obama slogan has long ties to Marxism, socialism”
This is unspeakably stupid. The word “forward” is not socialist. It is an English word that has aspirational connotations. The Obama campaign's decision to use it is not veiled evidence that he bears allegiance to Karl Marx.
Allow me to offer some proof that the word “forward” is something other than a coded message of love for the radical left.
First, BuzzFeed compiled a list of groups that use the word “forward” in slogans.
Second, there is this account from the Wisconsin Historical Society of the state's adoption of “Forward” as its motto:
Last week the Wisconsin Historical Society launched its first major capital campaign, titled “Forward!” This also happens to be the state's official motto (without the exclamation point). We owe it to a chance encounter in New York City between Gov. Nelson Dewey and Wisconsin Supreme Court Justice Edward Ryan.
In 1848, when infighting paralyzed the Democratic Party convention, Dewey emerged as a compromise candidate for governor. To nearly everyone's surprise, he won the popular election and became Wisconsin's first chief executive. Dewey's main job from 1848 to 1852 was to get the government up and running, including creating an official state seal with which to emboss legal documents.
Dewey asked University of Wisconsin chancellor John Lathrop to design one. Lathrop delivered a sketch inspired by European heraldry that repeated Wisconsin Territory's Latin motto, “Civilitas Successit Barbaruin” (“Civilization Succeeds Barbarism”). Dewey took this to New York to be cast in metal.
While there, he ran into Milwaukee attorney Edward Ryan. Both were plain-spoken, no-nonsense characters and neither of them liked the fancy Lathrop design with its pretentious Latin maxim. So they sat down on the steps of a Wall Street bank and redrew the state's official seal themselves.
Ryan suggested that it repeat New York's motto, “Excelsior,” but Dewey refused. They toyed with “Upward” and “Onward” before settling finally on “Forward.” They also inserted a badger onto the seal as one of the new state's symbols. Their impromptu design, somewhat altered, has survived for 150 years.
The elders of the great state of Wisconsin apparently borrowed this adverb from Chairman Mao while they were sitting on the steps of a Wall Street bank in 1851.