From the September 12 edition of Fox News' Tucker Carlson Tonight:
TUCKER CARLSON (HOST): Is there a huge market for left-wing sports analysis?
CLAY TRAVIS: Look at ESPN's ratings, they're collapsing. Another idea would be look at their business model, they have lost 13 million subscribers in the past few years, and they are alienating their core audience, which is guys and girls who just want to pop a beer and watch a football game.
They don't want to hear that Colin Kaepernick is a modern-day Rosa Parks. They have don't want to hear, Tucker, that someone like Caitlin Jenner is a hero that everyone should aspire to be, or that Michael Sam, because he likes to sleep with men, is a modern day Jackie Robinson.
Those are things that ESPN wants to sell, that's why I call them “MSESPN.” Look, no, it's not a strong business strategy. I always like to point to Michael Jordan, a guy who became a billionaire because is he good at putting a ball in a basket and good at dunking the basketball. Do you remember what he said? Republicans buy sneakers too.
Well if ESPN were smart, they wouldn't be going to war with conservatives and Republicans and Donald Trump voters, they would be acknowledging that this should be the backbone of their brand.
CARLSON: Well, of course.
TRAVIS: Instead, they are pushing him away saying that you are white supremacist, you are not welcome here. I don't know how people who voted for Donald Trump can feel comfortable at all watching ESPN, when they know the values that that network espouses, and how unwelcome their own values are.
CARLSON: No, they sound like the sociology department at Bennington College, I mean, so out of touch with America.