Radio-Info.com reported on Friday that 98 advertisers have told Premiere Radio Networks, which syndicates Rush Limbaugh's radio show, that they want to avoid advertising on Limbaugh's show and other programs with content “deemed to be offensive or controversial”:
The list includes carmakers (Ford, GM, Toyota), insurance companies (Allstate, Geico, Prudential, State Farm) and restaurants (McDonald's, Subway).
The advertisers were reportedly included in a Premiere memo circulated to radio station traffic managers and obtained by Radio-Info.com, laying out the growing reach of the advertiser exodus, which has now ensnared other controversial radio hosts:
They've specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public.
Advertisers have dropped their ads from Limbaugh's show in the wake of his misogynistic attacks on Sandra Fluke. The online feed at WABC, Limbaugh's flagship station, has increasingly turned to free public service announcements during Limbaugh's show.