Rumble editor picks image

Andrea Austria / Media Matters

Research/Study Research/Study

Rumble's self-proclaimed “absolute real best” content promotes conspiracy theories

The site’s source code calls its “editor picks” the “absolute real best of” — while including videos pushing QAnon, false flags, and 9/11 conspiracy theories

Update (5/21/24): This article has been updated with additional research.

Rumble, an extreme right-wing video-sharing platform that was the official livestreaming partner of the 2024 Republican presidential primary debates, has an “editor picks” section of its site — an apparently curated list that highlights and promotes specific videos. Rumble’s own source code says the section has “the absolute real best of,” and Rumble CEO Chris Pavlovski has said that he has “personally” and “manually” featured content in the section.

An ongoing Media Matters review since June 2023 has found that the “editor picks” section has repeatedly featured conspiracy theory content.

Below are conspiracy theories — and the videos pushing them — that have been featured in Rumble’s “editor picks.”

  • QAnon conspiracy theory

  • June 12, 2023: Rumble selected an episode of a show from Badlands Media, a channel affiliated with the QAnon conspiracy theory, as one of its “editor picks.” The specific show, Eye of the Storm, was dedicated to “dissecting the Q Drops from the start” and discussed on-screen images of posts from QAnon’s central figure. [Media Matters, 6/14/23; Twitter/X, 6/12/23]

  • Mass shooting false flag conspiracy theory

  • August 30, 2023: Among its “editor picks,” Rumble selected a video that suggested that a racist mass shooting in Jacksonville, Florida, may have been a false flag operation. The video titled “MUGshot Sets Off False Flags ReeEEeE Stream 08-27-23” was from far-right figure “TheSaltyCracker,” who previously amplified conspiracy theories and harmful rhetoric. The video claimed that the Jacksonville shooting “could be a false flag” and that “the timing” of the event was “incredibly weird.” [Media Matters, 8/30/23, 9/9/197/20/22]

  • Rumble editors pick Jacksonville video

    Citation Screenshot of Rumble’s “editor picks” section taken on August 30, 2023

  • 9/11 Trutherism

  • September 11, 2023: During the week of the 22nd anniversary of the September 11 attacks, Rumble selected multiple videos as “editor picks” that pushed false conspiracy theories about the attacks. One video, in part titled “The Shocking Masterminds Behind 9/11,” had as its description, “Kevin explores, in a very fact based way, who could have been behind the 9/11 plot and he mostly points to Dick Cheney and Donald Rumsfeld,” referring to the then-vice president and then-secretary of defense. Another video featuring the attacks in its thumbnail was from Rumble Exclusives channel The Quartering and falsely claimed that World Trade Center Building 7 was demolished by pre-rigged explosives. The host described the theory as “pretty interesting” and “stuff that we can only talk about on Rumble.” (In December 2022, before the channel announced it would be going “live on Rumble, exclusively,” Rumble CEO Chris Pavlovski said Rumble would “definitely” put the channel “in editor picks if he multicasts it to Rumble.“) [Media Matters, 4/11/239/14/23; Twitter/X, 12/23/22]

  • Video file

    Citation From a video showing Rumble’s “editor picks” on September 11, 2023

  • Conspiracy theories tied to antisemitism

  • December 4, 2023: Among its “editor picks,” Rumble selected a video about supposed “lizard people” controlling the world, which is a conspiracy theory that has been tied to violence and antisemitism. During the video, titled “Lizard Climate Scam ReeEEeE Stream 12-03-23,” far-right figure “TheSaltyCracker” claimed that “you just saw all these lizard people fly in to Munich, Germany, on private jets screaming about … climate change,” and that “every single apparatus of lizard person fucking monstrosities are throwing everything that they got against Donald Trump.” The video’s thumbnail also featured an image of King Charles III with a long cartoon tongue sticking out, apparently in reference to the conspiracy theory. [Media Matters, 12/19/23]

  • Rumble TheSaltyCracker reptilian

    Citation Screenshot of Rumble's "editor picks" section taken on December 4, 2023

  • March 11, 2024: Rumble selected as one of its “editor picks” a video with a thumbnail that features an image of billionaire philanthropist George Soros holding puppet strings — an antisemitic trope. The video’s host described Soros as “one guy that I know is causing mass destruction” and falsely claimed that Soros said “destroying America will be the culmination of my life’s work.” The video’s description also claims that Soros “has been single-handedly influencing the political arena in many of our failing major cities from the shadows.” [Rumble, 3/8/23, accessed 3/12/24, accessed 3/12/24; The Forward, 7/12/23; Reuters, 6/18/20]

  • Rumble George Soros editor pick

    Citation Screenshot of Rumble's "editor picks" section taken on March 11, 2024

  • Conspiracy theories that Taylor Swift is a “psyop,” “a fed,” and “a witch” with “demonic” abilities

  • January 10, 2024: Among its “editor picks,” Rumble selected a video promoting the conspiracy theory that pop star Taylor Swift is a “psyop” and “a fed.” The video was titled in part “T-Swift is a PSY-OP!!,” featured Swift in its thumbnail image alongside the text “T Swift a fed??” and the video description included, “Are the FEDS using Taylor Swift as a Psy-op agent? We Will discuss the possibility today.” The video claimed that Swift could be “a psyop devil for the government,” adding that she is “almost omnipresent, like a demon would be,” and cited a false segment from Fox News as evidence suggesting that the Department of Defense is using Swift as an “asset” for “combatting online misinformation.” [Media Matters, 1/10/24]

  • Rumble Taylor Swift video editor pick

    Citation Screenshot of Rumble's "editor picks" section taken on January 10, 2024

  • April 24, 2024: Among its “editor picks,” Rumble selected a video promoting the conspiracy theory that Swift may be “a witch” who uses “demonic” methods to hold on to her fanbase. The video was titled in part “Taylor Swift's New Album Is DEMONIC!!!” It featured Swift in its thumbnail image alongside the text “DOUBLE, DOUBLE, TOIL AND TROUBLE,” a reference to a line from witches in the William Shakespeare play Macbeth. The video features a discussion about Swift’s album The Tortured Poets Department in which host Graham Allen calls her “a witch and a devil,” claiming that her power over her young fan base is “demonic” and the result of “straight witchcraft,” and suggesting that she won over her fans with “some kind of satanic music back in the day.” [Graham Allen’s Dear America, 4/23/24, 4/23/24, 4/23/24, 4/23/24]

  • Rumble editor pick Swift2

    Citation Screenshot of Rumble's "editor picks" section taken on April 24, 2024

  • Anti-trans Michelle Obama conspiracy theory

  • February 12, 2024: Rumble selected a video featuring a baseless anti-trans conspiracy theory that former first lady Michelle Obama is secretly a man as one of its “editor picks.” The video from the right-wing show The Conservative Podcast was titled in part “Michelle Obama is a Man.” In the video, co-host Shane Ginsberg (known online as “shaneyyricch”) asked if his fellow co-host Elan Brooks thought “Michelle Obama is a man.” In response, Brooks called it “a good question.” [Media Matters, 2/13/24]

  • Rumble Michelle Obama editor pick

    Citation Screenshot of Rumble's "editor picks" section taken on February 12, 2024

  • Flat Earth conspiracy theory

  • February 26, 2024: Among its “editor picks,” Rumble selected a video that was titled in part “The Earth is Flat.” In the video, also from The Conservative Podcast, Brooks said, “Some people are of the mindset that the Earth is actually a flat plane, and not a spinning globe,” an idea he called an “interesting kind of concept.” He also cited The Simpsons, the Bible, and the late German rocket engineer Wernher von Braun as possible evidence for the conspiracy theory that “we have a dome.” [Media Matters, 2/28/24]

  • Rumble Flat Earth editor pick

    Citation Screenshot of Rumble's "editor picks" section taken on February 26, 2024

  • Chemtrails conspiracy theory

  • February 29, 2024: Rumble selected a video pushing the chemtrails conspiracy theory as one of its “editor picks.” The conspiracy theory baselessly claims that contrails in the sky are actually from the government spraying chemicals into the air for various nefarious purposes, such as weather or mind control. The video’s title — “Climate Change Pushers Actually MANIPULATING The Weather. What Are They Spraying In Our Skies?” — pushed the conspiracy theory, and host Kim Iversen said, “People have been telling me, ‘Kim, look into chemtrails. Look into geoengineering,’ right?” [CNN, 3/12/24; Rumble, The Kim Iversen Show, 2/28/24]

  • Rumble chemtrails editor pick

    Citation Screenshot of Rumble's "editor picks" section taken on February 29, 2024

  • COVID-19 “inside job” conspiracy theory

  • May 21, 2024: Rumble selected as one of its “editor picks” a video that suggests COVID-19 was a biological attack involving the Department of Defense. The video, titled in part “Commissioned By Pentagon-COVID Was An Inside Job & The Shots Are Bioweapons,” features host Shannon Joy speaking with Sasha Latypova, who has previously spread vaccine misinformation. During the episode, Joy claimed, “COVID-19 was an inside job, and the COVID-19 vaccines are bioweapons” and that “much of what humanity is dealing with today in terms of illnesses and sickness and virus and disease has to do — its root cause is the meddling with the Department of Defense.” In turn, Latypova alleged that coronavirus and COVID-19 vaccines were “an attack by the military onto civilians worldwide” and that “the Department of Defense and the Pentagon happen to be the leading actor in this military attack.” [, 1/18/23; Rumble, The Shannon Joy Show, 5/20/24]

  • Rumble editor pick COVID

    Citation Screenshot of Rumble's "editor picks" section taken on May 21, 2024