Rumble is profiting from videos featuring white nationalist and Holocaust denier Nick Fuentes
The misogynistic Fresh & Fit podcast, which has hosted Fuentes on multiple occasions, is bringing home the bacon for Rumble
Written by Justin Horowitz
Published

Citation Screenshot via Fresh & Fit, streamed on Rumble
Right-wing “free speech” streaming site and YouTube knockoff Rumble is profiting from advertisements running before videos featuring white nationalist and Holocaust denier Nick Fuentes.
Fuentes has been a featured guest on a handful of episodes of Fresh & Fit, a men’s lifestyle and dating advice show that has lately embraced extreme antisemitism.
Fresh & Fit was recently removed from YouTube’s Partner Program, which allows creators to profit from advertising on their videos. During an announcement about their removal from YouTube’s program, the hosts begged viewers to support them on Rumble instead. Their video was the second most-liked video on the platform for August 18.
Citation From the August 18, 2023, edition of Fresh & Fit, streamed on Rumble
Fresh & Fit’s pivot to Rumble demonstrates the function of the platform for far-right influencers: When content creators are booted from other outlets because of hate speech violations or breaking community guidelines, Rumble acts as a landing pad for them to continue pushing hate and misinformation.
Rumble currently profits off of advertisements that run on Fresh & Fit videos, including episodes that feature Fuentes.

Citation Screenshot via Fresh & Fit video on Rumble

Citation Screenshot via Fresh & Fit video on Rumble
Two Fresh & Fit videos featuring Fuentes have over 1 million views on Rumble, and Fuentes has gloated about his impact on the show’s viewership.

Citation Screenshot from Nick Fuentes' Telegram account
Additionally, Rumble is profiting off of advertisements running on Fresh & Fit’s antisemitic content. Here are a few examples:
During one of the streams, host Myron Gaines (real name Amrou Fudl) bragged, “We’re the biggest platform that’s talking about the JQ. No one else will do it.” (“JQ” refers to the “Jewish Question,” an antisemitic framework meant to question the human rights of Jewish people that provided the pretext for the Holocaust’s “Final Solution.”)
Citation From the July 10, 2023, edition of the Fresh and Fit podcast
During one of the podcast’s panel discussions, Gaines praised and defended Adolf Hitler.
“Though he did things that were morally incorrect, he definitely did a bunch of things correct for his country,” Gaines said. “That’s a fact.”
Citation From the July 7, 2023, edition of Fresh & Fit After Hours, streamed on Rumble

Citation Screenshot from the July 7, 2023 edition of Fresh & Fit After Hours, streamed on Rumble
The Rumble logo can be seen during most of these antisemitic acts and comments.
Rumble has a strained relationship with Fuentes. The website previously removed an antisemitic speech from Fuentes calling for a “holy war” against Jewish people, which the platform labeled as “incitement to violence.” Fuentes was suspended from posting on Rumble for two weeks following the video’s removal. He currently has roughly 34,000 followers on the platform.
Rumble has previously profited off of pre-roll advertisements on various videos from QAnon conspiracy theorists, white nationalists, and other extremists.