On the October 2 broadcast of his nationally syndicated radio show, Rush Limbaugh denounced a recent ad by VoteVets.org that featured Iraq war veteran Brian McGough, calling the ad “a blatant use of a valiant combat veteran, lying to him about what I said, then strapping those lies to his belt, sending him out via the media in a TV ad to walk into as many people as he can walk into.” Limbaugh went on to say that "[w]hoever pumped [McGough] full of these lies about what I said ... has betrayed him." Limbaugh denounced the ad despite admitting “I haven't watched the ad.”

In the ad, which was created in response to Limbaugh's recent characterization of U.S. service members who oppose the war in Iraq as "phony soldiers," McGough says to Limbaugh, “Until you have the guts to call me a 'phony soldier' to my face, stop telling lies about my service.”

From the October 2 broadcast of Premiere Radio Networks' The Rush Limbaugh Show:

LIMBAUGH: VoteVets.org has -- they describe themselves as an organization comprised of veterans of the Iraq and Afghanistan campaigns who oppose current policy in Iraq. They've put together a TV ad that takes aim at me. This ad's going to run on Fox News, on CNN, it's going to run on WMAL radio in Washington, $60,000 ad buy that's going to run, I think, on our local West Palm Beach station down here. And there's a man identified as Brian McCoff -- McGough -- it's M-C-G-O-U-G-H, I'm not sure how he pronounces it, McGo, McGuff -- I haven't watched the ad.

He discusses his service in Iraq, the wounds he suffered there, and he says to me in this ad, “Until you have the guts to call me a 'phony soldier' to my face, stop telling lies about my service.” You know, this is such a blatant use of a valiant combat veteran, lying to him about what I said, then strapping those lies to his belt, sending him out via the media in a TV ad to walk into as many people as he can walk into.

This man will always be a hero to this country with everyone. Whoever pumped him full of these lies about what I said and embarrassed him with this ad has betrayed him. They're not hurting me, they're betraying this soldier. Now, unless he actually believes what he's saying, in which case it's just so unfortunate and sad when the truth of what I said is right out there to be learned.