The National Rifle Association’s media arm reacted to publicity surrounding Katie Couric’s new documentary Under The Gun by claiming that the project does not deserve to be called a documentary and by attacking Couric as dishonest and questioning her credibility as a journalist.
During the May 11 broadcast of the NRA’s radio show, Cam & Company, host Cam Edwards mockingly suggested several times that Couric should come onto his program, neglecting to mention that NRA leadership was invited to be interviewed for the documentary but declined to do so.
Couric was the executive producer and narrator for Under The Gun, a documentary that premieres May 15 at Epix.com. According to its website, Under The Gun “examines the events and people who have kept the gun debate fierce and the progress slow, even as gun deaths and mass shootings continue to increase.”
During his show, Edwards trashed Couric and the “very, very, anti-NRA” documentary, riffing on Couric’s promotion of the film during her appearance on The Late Show with Stephen Colbert. Throughout his discussion of Under The Gun, Edwards said he would only call the project a “film,” pointedly refusing to call it a “documentary.”
Edwards mocked Couric’s credibility as a journalist, sarcastically referring to Yahoo’s global news anchor as a “serious news person” and suggesting that in using the term “gun safety,” Couric “can’t be honest about what [the documentary team is] really all about. That’s kind of bad if you want to call yourself a respected and unbiased journalist.” (While Edwards' holds himself out as the host of a “news” show, he is listed as an employee of the NRA's public relations firm Ackerman McQueen.)
Throughout the segment, Edwards mockingly invited Couric onto his show, saying, “So anyways, Katie’s making the rounds. … If she will go on Stephen Colbert, do you think maybe she’ll go on Cam & Company?” and stating, “Well, we will try to figure out who is doing the publicity for her new film because I would love to have her on the show. I think it would be fascinating, don’t you?”
Though Edwards is now complaining about the content of Couric’s documentary, he does not acknowledge that the NRA previously turned down the opportunity to participate in the film. At the film’s conclusion, on-screen text lists several members of NRA leadership, including executive vice president Wayne LaPierre, who were contacted for interviews but declined to participate.
The film does feature interviews with NRA members, though. In two scenes, the majority of a group of self-identified NRA members interviewed on the street, seemingly outside the NRA’s annual meeting, are shown supporting background checks for all gun sales and expressing concern that individuals on the terror watch list are not prohibited from buying firearms. According to polling, 74 percent of NRA members support requiring a background check for all gun purchases.