NewsBusters: Embarrassing themselves on a daily basis since 2005

NewsBusters' Ken Shepherd sneaks in right before the deadline with the runaway winner for “Worst Example of Purported Liberal Media Bias of the Week.” His latest blockbuster scoop is headlined: MSNBC Promo Narrator Also Does Work for Pro-ObamaCare Group. Take it away, Ken:

But it's not just the on-camera talent that has all the fun cheerleading liberal policies. It seems a promotional ad narrator for MSNBC also does voiceover work for a pro-ObamaCare group, Health Care for America Now (HCAN).

I noticed the HCAN ad at 11:20 a.m. EDT today and worked up a mashup featuring excerpts of the HCAN ad and a promo for tonight's MSNBC programming.

You can watch for yourself, but a quick note for Shepherd: when your video hinges on the premise of people being disturbed by a narrator saying things like “What's MSNBC talking about tonight?” and “MSNBC: The Place for Politics,” you probably don't have much of an argument. Though in Shepherd's defense, I could definitely detect the narrator subliminally encouraging a public option in the way he pronounced “tonight.”

Helpfully, Shepherd does most of the work demolishing the entire point of his post with his final paragraph:

NBC Universal's Alana Russo informed NewsBusters via e-mail that MSNBC's announcers are freelancers, “not in-house staff employees.” Asked if there were any “contractual limitations” barring those freelancers from “doing political ads while under contract with MSNBC,” Russo answered that "[t]hey do not have exclusive contracts with MSNBC."

I have spent the better part of an hour trying to determine how Shepherd thought this was worth posting after receiving a perfectly reasonable response from MSNBC. The narrator is a freelancer. Let's hope Shepherd doesn't hear the same narrator in a promo for Dan Brown's latest DC-based thriller -- he'll be connecting those dots for weeks.

Here at County Fair, we have made it a bit of a cottage industry mocking the blog commonly seen as our counterpart on the right, and with good reason. By comparison, let's have a look at what an actual conflict of interest surrounding health care reform coverage at a major news outlet looks like, courtesy of fellow County Fair blogger Matt Gertz:

Media Matters for America has obtained evidence that CNN contributor Alex Castellanos' political consulting firm, National Media, is the ad buyer for the insurance industry group America's Health Insurance Plan's (AHIP) new ad blitz attacking Democratic health reform plans. CNN has a responsibility to insure that Castellanos' obvious conflict of interest does not tarnish their future coverage of the health care debate.

One of these things is not like the other.