A new Media Matters study shows what happens to a TikTok feed after a user interacts with some popular right-wing comedy podcasts. After we interacted with five such podcasts, TikTok’s “For You” page recommendation algorithm catapulted our account down a right-wing rabbit hole of conspiracy theories and toxic masculinity content over the span of just a few hours.
During the 2024 election, Donald Trump appeared for interviews with a handful of very popular podcasts that claim to be nonpolitical but that discuss news and politics with a right-leaning ideological bent and remain receptive to the MAGA agenda. This media tour included appearances on the Nelk Boys’ Full Send, The Joe Rogan Experience, Impulsive with Logan Paul, This Past Weekend w/ Theo Van, and Flagrant — all of which self-identify as comedy shows. Media Matters followed the podcasters’ TikTok accounts (or a fan account that exclusively posts clips from the show in the case of Joe Rogan, who doesn’t have his own account), then watched and “liked” each account’s 10 most recent videos.
Media Matters found that TikTok’s recommendation algorithm began quickly and progressively populating our “For You” page with right-wing conspiracy theories and toxic masculinity content. We found that our FYP also contained content promoting medical misinformation, doomsday prepping, racism, right-wing media, and transphobia.
I highly recommend you read the entire study here.