On his Fox News shows over the past two days, Glenn Beck has criticized First Lady Michelle Obama's “mother-daughter trip” to Spain, attacked President Obama's father and grandfather, and claimed that the government is “taking your children” and making them the “slave to the government and debt.” That's why it was particularly jarring to see those broadcasts feature commercials by SC Johnson, the manufacturer of Ziploc and Glade which bills itself as “a family company,” alongside Beck's fearmongering about the future of the country's children and his attacks on Obama's family.

While Beck's extremist rhetoric has driven over 100 companies away from advertising on his show and his smear of Obama's 11-year-old daughter forced him to publicly apologize, why is it that SC Johnson, of all companies, would associate their brand with Beck's? After all, his attacks on Obama's family are nothing new, and as Media Matters has noted, nor is his history of incendiary and offensive comments.

Either the company is not aware of Beck's history, or they feel comfortable with associating their family brand with the following comments, as well, of course, as Beck's infamous comment that Obama is a “racist”:

• Beck escalates his attacks on Obama daughters, mocks the “level of their education”
• Beck launches into another extended attack on Obama's father
• Beck continues his ceaseless attacks on Obama's family, again smearing his parents as “communists”
• Beck criticizes the media for failing to report that Obama's mom was “a little red girl -- a communist”
• Glenn Beck mocks Obama's aunt's “limp”
• Beck: “I don't think I've ever seen the First Lady with her...breasts all smooshed up.”