President Donald Trump is seeking to reunify allies enraged by his administration’s repudiation of MAGA claims about late convicted sex offender and disgraced financier Jeffrey Epstein by offering up spurious attacks on common and familiar enemies: the media — in this case Rupert Murdoch’s Wall Street Journal — and former President Barack Obama.

Trump brought together an ideologically diverse coalition and a fractured right-wing media ecosystem during his 2024 campaign based largely on their shared hatred for Democrats, liberal institutions like the press, and the left. His administration’s actions have at times sparked criticism from different factions over the handling of issues like the Russia-Ukraine war, tariffs, U.S. strikes on Iran, immigration enforcement, and, most of all, disclosures in the Epstein case.

The president spent last week failing to tamp down discussion of the Epstein story that seemed to be fracturing the MAGA movement. He tried claiming that his political enemies had “written” the “Epstein Files,” argued that the Epstein case is “pretty boring stuff,” and even lashed out at supporters who talk about it as “weaklings” and “stupid people.” But while the propagandists at Fox News were willing to play ball, Trump’s statements backfired elsewhere, leaving many right-wing media figures and the base alike in a state of revolt.

On Thursday, however, The Wall Street Journal reported that a “bawdy” letter bearing Trump’s signature had been included in an album created for Epstein’s 50th birthday (before allegations of his sexual abuse of girls became publicly known). The document, according to the Journal, had been reviewed by Justice Department officials who handled Epstein’s case.

The Journal report could have focused the right’s attention on Trump’s voluminous ties to Epstein. But Trump redirected them at a familiar target: journalists. responded that night by calling the letter “FAKE,” denouncing the paper, and claiming that he would sue. The following day, he followed through with a defamation lawsuit seeking $10 billion in damages from the two authors of the article; the Journal’s publisher, Dow Jones & Co.; parent company News Corp and that company’s CEO; and Murdoch himself.

Trump’s lawsuit is both unprecedented and consistent with Trump’s authoritarian treatment of a free press whose criticism he seeks to curtail through corrupt means. The message it sends is straightforward: If you publish reporting that displeases the president — even if, like Murdoch, your support was crucial to his political ascension — he may try to ruin you, so don’t try it.

While the Journal’s corporate cousins at Fox News mostly avoided the story on Friday, the network’s competitors throughout the fractured marketplace of right-wing media responded by sharpening their knives and attacking the paper. Laura Loomer deemed the Journal story “totally fake,” Charlie Kirk accused the Journal of a “terrible drive-by,” and Benny Johnson claimed that the real “scandal is in who wrote the story,” referencing a baroque conspiracy theory that was circulating on the right at the time.

The same day Trump’s lawyers filed their suit, former Fox contributor and current Director of National Intelligence Tulsi Gabbard offered even more grist for the right-wing media mill. In a story served up to Fox as an exclusive, Gabbard claimed to have uncovered documents proving “a treasonous conspiracy in 2016 committed by officials at the highest level of our government” which aimed “to subvert the will of the American people and enact what was essentially a years-long coup.” She suggested that figures including Obama “must be investigated and prosecuted to the fullest extent of the law,” and said she was referring the documents to the Justice Department. Leaving nothing to subtext, Trump subsequently posted to Truth Social an AI video featuring Obama beng arrested and imprisoned.

Those documents, however, demonstrate nothing other than Gabbard’s own ignorance and/or malice. They show that Obama received an intelligence report that Russia had not hacked election systems to change vote totals in the 2016 election — which is consistent with what the Obama administration said publicly at the time — then asked for and subsequently received another intelligence report detailing other actions taken by the Russian government in an effort to influence the election. That effort, according to the intelligence community, the Justice Department, and a Senate committee helmed at the time by current Secretary of State Marco Rubio, included hacking and releasing Democratic emails.

Fox News contributor Andrew McCarthy, in a withering piece at National Review, described Gabbard’s argument as a “frivolous” attempt to further Trump’s “foolish stance” that Russia had not tried to influence the 2016 election via “overwrought and misleading” language and “thundering claptrap.”

But her attacks served to reignite years of conspiracy-mongering about the Russia “witch hunt,” and thus were credibly regurgitated elsewhere on the right, including by Fox’s stars, with some echoing Gabbard’s demagogic language about purported “treason.” Trump, meanwhile, repeatedly posted Fox clips and articles from right-wing media hyping the purported scandal.

Much of MAGA media seems eager to target the Journal and Obama on Trump’s behalf. But it remains to be seen whether those influencers — or their audience — will be willing to allow the Epstein story to fade away altogether.

That said, Trump’s best hope of keeping his supporters happy may very well be increasing the scale and tempo of his authoritarian attacks — and that means there will be more to come in the months ahead.