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Research/Study Research/Study

Fox News mentions of Donald Trump this year far outpace those of Mike Pence or Ron DeSantis

Overall, Trump has been mentioned 5 times more than Pence and DeSantis combined

  • Since January 1, Fox News has referenced former President Donald Trump far more often than former Vice President Mike Pence or Florida Gov. Ron DeSantis in every single month of the year. The three are the top potential Republican primary candidates for the 2024 election; according to a Harvard CAPS-Harris Poll survey, Trump was first with 52% support, DeSantis second with 19%, and Pence third with 7% in an eight-person mock primary that included the former president.

    From January through July, the network mentioned Trump at least 8,556 times while DeSantis and Pence clocked in at least 1,083 and 589 mentions, respectively. The largest disparities appeared in the last three months, when Trump received 1,757; 1,664; and 1,381 mentions in May, June, and July, respectively. By contrast, DeSantis received 125, 96, and 179 mentions in those months, and Pence received 86, 218, and 140 mentions in the same time period.

  • Fox News mentions of Donald Trump, Ron DeSantis, and Mike Pence
  • The magnitude of Trump mentions on Fox runs counter to emerging media narratives that the network is backing off from its attention awarded to the former president.

  • Methodology

  • Media Matters searched transcripts in the Kinetiq video database for all original programming on Fox News Channel for any of the terms “Donald Trump,” “President Trump,” “Mike Pence,” “Vice President Pence,” “VP Pence,” “Ron DeSantis,” or “Governor DeSantis” from January 1, 2022, through July 31, 2022.

    We counted each instance of each term as a single mention.