Fox News host Neil Cavuto invited Republican pollster Frank Luntz on his show to offer praise for GOP presidential candidate Marco Rubio (R-FL) without disclosing Luntz' past ties to Rubio.
During a January 7, appearance on Your World with Neil Cavuto, host Neil Cavuto discussed recent turmoil in the stock market and asked Luntz to respond to how he believed the economy could affect the presidential race. Luntz responded that Marco Rubio would be the best political candidate for the economy claiming that he “is the most optimistic, the most focused on the American dream of any of the candidates” and “what the public needs right now” :
FRANK LUNTZ: Marco Rubio is the most optimistic, the most focused on the American dream of any of the candidates, and Rubio's intense passion about making America great again, to use Trump's slogan, it really applies to Marco Rubio because he is the one who talks about how his father and mother came from Cuba with very limited means and now look at what's happened to him. The guy is a United States senator, leading presidential candidate.
Rubio's message is the most optimistic, the most forward thinking of them all and that's what the public needs right now when they have the greatest concern, the greatest anxiety, based on what's happening on the Wall Street and the markets across the globe.
A January 2012 Wall Street Journal article reported that Rubio hired Luntz to assist in writing his “100 Innovative Ideas for Florida's Future,” which Cavuto failed to disclose.
This is not the first time news networks have failed to disclose Luntz' ties with Republican politicians when asking him on for political commentary. In June 2014, CBS came under fire from veteran ethicists and observers for failing to disclose Luntz had received more than $15,000 in consulting fees from Rep. Eric Cantor's (R-VA) congressional campaign. In March 2013 on Fox's Fox & Friends Luntz praised his former clients Marco Rubio and Rep. Paul Ryan (R-WI) without disclosing his past work for the politicians, and during an October 2015 appearance on CBS in which Luntz pushed Ryan for the role of Speaker of the House, Luntz and CBS failed to disclose the $100,000 he had received from Ryan since 2012.