Fox News Latino's coverage of NBC's decision to sever ties with Donald Trump differed dramatically from Fox News' rush to defend the presidential candidate's incendiary remarks about Mexican immigrants. While Fox hosts praised Trump's stance and reticence to apologize, Fox News Latino characterized NBC's move as a victory for Latino media advocacy leaders.
NBCUniversal announced Monday that it would sever ties with Trump after he characterized Mexican immigrants as criminals and “rapists,” explaining in a statement: “At NBC, respect and dignity for all people are cornerstones of our values. Due to the recent derogatory statements by Donald Trump regarding immigrants, NBCUniversal is ending its business relationship with Mr. Trump.”
Fox News Latino highlighted how Hispanic advocates pressured NBC to end its relationship with Trump, writing that “Latino media advocacy leaders say NBC's decision Monday ... marked a watershed moment for Latinos.” In particular, Fox News Latino profiled the efforts of the National Hispanic Foundation for the Arts, whose chairman and co-founder published an op-ed encouraging the network to “dump Trump.”
By contrast, Fox News hosts rallied to defend Trump, praising his reluctance to apologize for his offensive remarks and suggesting the backlash unfairly minimized his well-taken points about a so-called border-problem.
On June 25, Univision, the nation's largest Spanish-language network, announced that it would no longer air Trump's Miss Universe pageant. The Mexican channel Televisa and the online outlet Ora TV also abandoned Trump. Before this week, NBC aired Trump's Miss USA and Miss Universe pageants, as well as the reality show hosted by Trump, The Celebrity Apprentice. Trump faced widespread criticism following his incendiary campaign speech remarks targeting Mexican immigrants:
TRUMP: When Mexico sends its people, they are not sending their best. They are not sending you, they are not sending you. They are sending people that have lots of problems, and they are bringing those problems with us. They're bringing drugs, they're bringing crime, they're rapists, and some I assume are good people.
Fox News also covered Trump's speech differently than Fox News Latino. During a June 18 interview with Fox News Latino's Rick Sanchez, Fox & Friends host Brian Kilmeade defended Trump by hyping crime statistics to push the myth that immigrants commit crimes at a disproportionate rate, but Sanchez fought back by pointing out immigrants' far-reaching positive economic impact.