Did News Outlets Finally Learn Their Lesson About Trump’s Exaggerated Jobs Announcements?
Since his election, President Donald Trump has repeatedly claimed credit for private businesses’ decisions to invest in the United States. His flimsy and misleading boasts have been routinely amplified by compliant media outlets before the claims eventually collapse under scrutiny. Yet the response from mainstream journalists to the president’s latest jobs boast seems to indicate that perhaps some outlets have “caught on” to Trump’s exaggerated pronouncements and have stopped taking them at face value.
On March 27, The Detroit News broke the news that the Ford Motor Co. has announced an investment of “$1.2 billion in three Michigan facilities” and that most of the investment was brokered in 2015 as part of the company’s contract with the United Auto Workers union. Roughly $350 million of that total investment represents new money, but Ford is expected to “add or retain” only 130 jobs -- a marginal amount compared to the 201,000 people the company employs worldwide.
Trump moved early the next day to take credit, tweeting that Ford would announce an investment “in three Michigan plants” and that “car companies [are] coming back to the U.S.” before concluding, “JOBS! JOBS! JOBS!” Later in the day, White House press secretary Sean Spicer pointed to the Ford announcement as proof that “the president’s economic agenda is what American businesses have been waiting for.”
Big announcement by Ford today. Major investment to be made in three Michigan plants. Car companies coming back to U.S. JOBS! JOBS! JOBS!
— Donald J. Trump (@realDonaldTrump) March 28, 2017
In the past few months, Media Matters has chronicled dozens of occasions when outlets stumbled over themselves to credit Trump for creating new American jobs based on his misleading claims of playing a role in private sector business decisions that he had little to do with. (See: Alibaba, Carrier, Ford, SoftBank.)
Trump’s tweet about Ford seemed poised to inspire more of the same media fawning, but journalists who covered the news largely downplayed Trump’s role rather than falling for his boast. The Washington Post, USA Today, Bloomberg, and Reuters all reported that the majority of the Ford investment plan far predated the Trump administration and was part of the company’s long-term restructuring plan for its American factories.
New York Times columnist and MSNBC contributor Steven Rattner noted that “The big news ended up being only 130 jobs” and asked of the president, “When will he stop misleading [people]?” CNBC reporter Jacob Pramuk reported that the “White House on Tuesday promoted a Ford investment in American plants” even though “most of [the money] was part of a plan the automaker first announced in 2015.” Vox senior correspondent Matt Yglesias highlighted that CNBC article on Twitter and commented that reporters were “catching on” to Trump’s game. Washington Post reporter Michelle Ye Hee Lee pointed out that the Ford investment “had nothing to do [with] Trump’s election.” Meanwhile, New York Times correspondent Binyamin Appelbaum mocked Trump by writing that the president’s tweet contained “three more exclamation points … than the number of new jobs that Ford created today.” In his write-up of Trump’s announcement, CNNMoney senior writer Chris Isidore added that “Ford isn't bringing any work back to the United States from Mexico, or any other foreign country” -- a blow to Trump’s claim that automakers are “coming back to the U.S.”
In contrast to the sober reporting from mainstream media, right-wing outlets that are aligned with Trump continued to promote his unsubstantiated role in creating jobs for American workers. The “alt-right” website Breitbart.com promoted the Ford story under the banner “TRUMP JOBS BOOM CONTINUES” while the sycophants at Fox News called the investment deal “another win for American workers” and Fox & Friends co-host Steve Doocy hyped the investment plan by stating, “Oh, it’s so much winning.” From the March 28 edition of Fox & Friends:
As the White House has become embroiled in scandal and legislative failure, Trump has flooded the news cycle with lies far more outrageous than his attempt to take credit for jobs he didn’t create. Journalists, therefore, still need to be mindful of the administration’s attempts to build up the myth of Trump as a unique dealmaker and economic leader.