Since coming out as a trans woman in March, social media influencer Dylan Mulvaney has amassed a following of over 8 million people on TikTok who join her as she shares her transition journey day by day. On October 13, Mulvaney joined genderfluid hairstylist and host David Lopez on Ulta Beauty’s YouTube series “The Beauty Of…” for an episode on “Girlhood,” triggering reactionary outrage that culminated in the hashtag #BoycottUlta trending on Twitter.

Each episode in the series is designed to shed light on people who fall outside the cultural norm of beauty standards (previous episodes include “The Beauty Of… Fatness with Virgie Tovar”). The episode with Mulvaney discussed her gender identity and recent experience transitioning throughout the 50-minute interview.

Mulvaney’s comments about her ability to one day be a mother, as well as the Ulta Twitter account’s caption “Trans girls can do it all,” drew the ire of right-wing pundits and transphobic Twitter users, including Blaze Media podcast host Allie Beth Stuckey.

Stuckey even made an entire podcast episode about it afterwards. 

And Turning Point USA contributor Lauren Chen suggested a woman being happy with herself is “creepy,” if that woman is trans.

Although Ulta hid and turned off comments on the episode in the face of digital harassment, the company followed up with a two-part Twitter post on October 16 defending both the episode and the premise of its series.

The Daily Wire’s Matt Walsh, who has faced recent criticism for comments defending teenage pregnancy and marriage, attacked the company for its response.

Stuckey got another word in, calling the episode “lunacy.”

Other right-wingers continued doubling down in attacking Mulvaney’s interview.

Cassandra MacDonald, editor-in-chief of Timcast News and longtime alt-right troll, suggested that trans identities are “the gender equivalent of black face.”

Her boss, conservative YouTuber Tim Pool, said the episode with Mulvaney was “the definition of mansplaining.”

The outrage wasn’t contained to just Twitter, however, as right-wing media outlets also piled on.

Fox & Friends as well as Stuckey’s employer, TheBlaze, both recycled the “biological men” rhetoric against Mulvaney and Lopez. PJ Media diminished the two people discussing their gender identities to “a weird sexual fetish that has nothing to do with being female,” and The Daily Caller labeled the episode an “epic fail.”

This isn’t the first time Mulvaney has been targeted by conservative vitriol. Just last month, OAN host Allison Steinberg misgendered and hurled slurs at Mulvaney on Instagram, inciting an online harassment campaign that Meta failed to curtail.