After retreating to more favorable right-wing media outlets, Donald Trump’s campaign will now air a nightly Facebook Live show, as “a way for the campaign to circumvent the mainstream media.”
Trump created a similar event on Facebook Live to stream the pre-and post-debate coverage of the third presidential debate last week that journalists said could be a “preview” of Trump launching a television news network.
Trump and his surrogates have repeatedly claimed that the media is biased and rigging the election against him, and on October 23, his campaign announced a plan to break up media conglomerates that have criticized him.
Wired’s Issie Lapowsky reported the event’s launch and noted that media figures are already calling Trump’s nightly news show “a test drive for Trump TV, the post-election television network that Trump is rumored to be considering in the event he loses in November.” From the article:
Tonight, the Trump campaign is kicking off a show that will air on the candidate’s Facebook page every night at 6:30pm ET via Facebook Live from the campaign war room at Trump Tower. The show will be hosted by Boris Epshteyn, a senior adviser to the campaign, Tomi Lahren, a conservative commentator for Glen Beck’s TheBlaze, and Cliff Sims, another Trump adviser. In tonight’s inaugural episode they will interview Trump campaign manager KellyAnne Conway and adviser Jason Miller.
The series, which will stream Trump’s rallies directly each night and feature pre-and post-event commentary, comes on the heels of the campaign’s debate night Facebook Live last week, which brought in more than 9 million views.
Members of the media quickly seized on the event, calling it a test drive for Trump TV, the post-election television network that Trump is rumored to be considering in the event he loses in November. Despite reports that his son-in-law has been talking to media dealmakers about Trump TV, Trump himself has denied he has any interest in such a thing.
Epshteyn says this nightly Facebook Live stream is simply a way for the campaign to circumvent the mainstream media Trump so publicly loathes. “We all know how strong the left wing media bias is. This is us delivering our message to voters,” he says. “It has nothing to do with Trump TV. It’s about using 21st century technology and communication in a way that’s effective.
Of course, it’s not the Trump campaign or the Clinton campaign’s jobs to be objective purveyors of the news, and Trump’s digital director Brad Parscale acknowledges as much. “It’s an extension of our ad programs and our social media posts,” Parscale says. “The only difference is we’re going to broadcast it live.”
Just don’t call it Trump TV.