RedState’s Ben Howe: The Monetization Of “Outrage Culture” By Some In Conservative Media Led To Trump

Ben Howe: Breitbart, Drudge And Alex Jones “Are Going To Continue To Feed Off This Outrage Culture And Make Money Off It”

From the October 11 edition of MSNBC's All In with Chris Hayes:

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CHRIS HAYES (HOST): Is Steve Bannon, the CEO of the campaign, the man behind Breitbart who bragged of being his campaign manager back in 2015, before he came on board, if this is what they want to do, they can cause tremendous damage. 

BEN HOWE: Well, I think that causing tremendous damage is all they have left. I mean, I can't believe that people that are around him would actually think he has a shot at winning at this point. Because let's face it. There's no way that the October surprises are done. There's no way that Donald Trump is done making an ass out of himself. Over and over, and you know when Ted Cruz endorsed him, when other people that I used to support endorsed him, they would say, you know well, this is who he is and we all know who he is and they would forget that he's going to reveal new things. And it's not just going to be the stuff from 2005. Its going to be new things that he has said. And I think that going forward, people who don't understand that it's just going to get worse from here, it is going to cause that mass extinction event that Matt was talking about. 

HAYES You have written, I think, really powerfully about the incentive structure in the sort of conservative media, the world of conservative movement. And I want to be clear here. I don't want to get on my high horse because here right, because there's incentive structures everywhere, there’s incentive structures in cable news, there’s incentive structures in all kinds of different parts of the media. But how much of that -- how much can you explain what we're seeing in the demand side of what the market demands from conservative media figures, from what the base demands from their politicians? 

HOWE: Well, look, I think that when it comes to conservative media, there has been a civil war of sorts. It's split up between people who lead by what they think and those who lead by what the base asks for. And I do think there's a demand and it's obviously in the millions of people who just salivate for this outrage. They want this outrage culture. And I think Donald Trump feeds into that, obviously, and it's a great circle jerk for lack of a better term. And I think that after the election is over, these guys are going to get together and they're going to continue to do that. Trump TV is something that I think is really going to happen. And Bannon and Breitbart and Drudge and Alex Jones, all those guys I think are going to continue to feed off of this outrage culture and make money off of it. But I don't think that it represents a huge portion of the electorate. 


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