On the December 10 edition of The Late Show with Stephen Colbert, Jon Stewart and Stephen Colbert reunited to lament the media's extensive coverage of Republican presidential candidate Donald Trump. Colbert told Stewart that “the media won't pay attention to anything ... unless you are Donald Trump” and that if he wanted the media to pay attention to serious issues, he would have to “Trump it up.” Stewart appeared on the show to urge Congress to pass the Zadroga Act, which provides health care funding and compensation for the first responders to the September 11 terrorist attacks. Recently the media has been called out for its “wall-to-wall” Trump coverage, especially of his unconstitutional plan to ban Muslims from entering the United States.
STEPHEN COLBERT (HOST): That's got no zazz, alright? You want people to pay attention to this thing, right? OK, well no one is going to listen to you unless you, I don't know how to put this, Trump it up a little bit. You've got to Trump it up.
JON STEWART: I don't --
COLBERT: Face it, Jon, the media won't pay attention to anything, it won't pay attention to anything at all, unless you are Donald Trump.