President Donald Trump sent a clear message over the weekend that media companies can forestall his vicious denunciations and threats of federal retribution. All their owners have to do is bend the knee and grant his administration sufficient reassurance that their news outlets won’t prove troublesome.

Trump urged the Federal Communications Commission to punish two of the “Big Three” national broadcast networks for their political content, a straightforward assault on the First Amendment, in a pair of Sunday night posts. 

The president condemned ABC and NBC as “FAKE NEWS” and an “actual threat to our Democracy” because they purportedly run too many “BAD STORIES” about him and provide “unfair coverage of Republicans.” He added that in response, these outlets should either “HAVE THEIR LICENSES REVOKED BY THE FCC” or be forced to pay “Millions of Dollars a year in LICENSE FEES.”

CBS, the third of the “Big Three,” escaped Trump’s malice.

As recently as April, Trump denounced CBS as “out of control, at levels never seen before,” and called upon FCC chair Brendan Carr to “impose the maximum fines and punishment, which is substantial, for their unlawful and illegal behavior.” Carr at the time was corruptly delaying the purchase of CBS parent company Paramount by Skydance Media, owned by David Ellison, the son of billionaire Silicon Valley mogul and close Trump ally Larry Ellison, in response to Trump’s frivolous lawsuit over CBS News’ handling of a 60 Minutes interview with Democratic presidential nominee Kamala Harris in October 2024.

But since then:

• Trump got his payoff. Paramount agreed to pay $16 million to Trump’s presidential library to settle the lawsuit and resolve “a threatened defamation action concerning a separate 60 Minutes report,” the company announced on July 1. The president subsequently claimed there is a side deal in which Paramount will air $16-19 million in free public service announcements.
• CBS canceled Stephen Colbert’s The Late Show. Colbert, an outspoken Trump critic, announced on July 17 that CBS was ending his program. While CBS insiders argued that “the move was financially driven, not politically motivated,” the announcement came the same week Ellison met Carr and other FCC officials in hopes of securing the merger. Trump, for his part, responded the following morning, “I absolutely love that Colbert’ got fired.”
• Reports circulated over a possible Bari Weiss role with CBS. The Status newsletter’s Oliver Darcy reported in late June that Ellison was seeking to recruit Weiss, the conservative journalist whose outlet The Free Press provides a sort of permission structure for centrists to support Trump over Democrats, “to work in some capacity” at CBS. In mid-July, several outlets reported that Ellison and Weiss were discussing a possible deal in which Skydance would buy The Free Press.
• The FCC approved Skydance purchase of Paramount late last month, citing Skydance’s “commitment to make significant changes” at CBS News. The FCC announced on July 24 that it had approved the acquisition. Carr cited in an accompanying statement “Skydance’s commitment to make significant changes at the once storied CBS broadcast network,” its provision of “written commitments to ensure that the new company’s programming embodies a diversity of viewpoints from across the political and ideological spectrum,” and its pledge to “root out the bias that has undermined trust in the national news media.” 
• Massive layoffs are looming over CBS. It would be difficult to convince or compel CBS News’ current slate of journalists to lay off the president — but it’s easy to fire them. After Variety reported last week that CBS News staffers “are worried about the potential for a new round of layoffs,” the New York Post reported Friday that a “bloodbath” of layoffs at Paramount Skydance is expected in early November.

The moves were more than enough to get CBS off Trump’s media shit list. In fact, the president recently lavished praise on its new owner, Paramount Skydance chief executive David Ellison.

“CBS was just sold to a great person that I know very well,” Trump told reporters on Friday. “A great man. He actually just bought CBS. And I think he‘s going to do the right thing with it.”

Trump’s authoritarian assault on the free press offers media moguls both sticks and carrots — and too many of them have decided they would rather submit to his will than fight. Just seven months into his administration, he’s already forced one of the major broadcast networks to yield. Two to go.