Trump’s environmental rollbacks were largely ignored
Despite a coordinated push by the Trump administration to dismantle environmental protections, corporate broadcast networks rarely connected those actions to the environmental and climate segments they aired during Earth Month. Of the 42 total segments aired by ABC, CBS, and NBC, only 5 directly referenced the administration’s climate or environmental policy agenda, and all of them aired on CBS.
Although CBS did more than its peers to hold the administration accountable, even its coverage faltered under pressure. One of the few times EPA Administrator Lee Zeldin appeared outside the Fox News ecosystem came during the April 20 episode of CBS’ Face the Nation, which presented a critical opportunity for a mainstream news network to confront Zeldin directly about his sweeping environmental rollbacks and contested attempt to claw back $20 billion in climate funding. While host Weijia Jiang opened with questions about the administration's deregulatory actions and funding freezes, Zeldin relied on vague economic justifications, procedural deflections, and claims already dismissed by a federal judge. Jiang did not challenge his misrepresentations or press him on climate and public health consequences of the EPA's actions, effectively allowing Zeldin to replicate his Fox playbook on a mainstream platform without meaningful accountability.
ABC and NBC did not air any Earth Month segments that explicitly named the Trump administration’s environmental actions, even though both networks produced segments with clear policy implications, including segments about pollution, extreme weather, and species loss. At a time when the Trump administration is actively dismantling environmental protections, this lack of attribution points to a deeper flaw in network climate coverage — a reluctance to link environmental outcomes to the decisions that drive them.
Consumption-focused content continued to dominate Earth Month coverage
Climate and environmental coverage during Earth Month continued to rely heavily on consumption-based framing. Segments promoting lifestyle changes, product swaps, and green shopping tips often displaced deeper analysis of structural drivers of climate change or systemic accountability.
ABC was the network that most consistently chose this approach, airing multiple segments that focused on eco-friendly deals and product promotions. Although these segments framed environmental awareness as a positive consumer choice, they did little to contextualize the limitations of individual action or connect the promotion of eco-friendly products to broader questions of corporate responsibility and accountability, missing an opportunity to present climate action as a collective project rooted in policy, infrastructure, and justice, not just personal lifestyle choices.