Media Matters searched transcripts in the SnapStream video database for all original programming on CNN, Fox News Channel, and MSNBC for the term “Haley,” including misspellings, from February 14, 2023, when Haley officially announced her candidacy, through February 15, 2023.
We timed segments, which we defined as instances when Nikki Haley was the stated topic of discussion or when we found significant discussion of Haley. We defined significant discussion as instances when two or more speakers in a multitopic segment discussed Haley with one another.
We also timed mentions, which we defined as instances when a single speaker in a multitopic segment mentioned Haley without another speaker engaging with the comment, and teasers, which we defined as instances when the anchor or host promoted a segment about Haley scheduled to air later in the broadcast.
We rounded all times to the nearest minute.